In a bid to tap regional and local advertisers, R-ADAG’s Adlabs Films, which operates Big Cinemas, has entered into strategic alliances with Sambhaav Media in Gujarat, and with Media Prophet India for the Uttar Pradesh market.
As is known, Sambhaav Media in Gujarat has presence in outdoor, magazines (‘Abhiyaan’) and newspapers (‘Sambhaav Metro’ and ‘Loksatta-Jansatta’). In a prepared statement on the development, Kiran Vadodaria, CMD, Sambhaav Media, said, “We are delighted to be a partner with Big Cinemas, and are quite confident that our combined strength will offer a wider array of advertising opportunities to reach the end consumer in Gujarat.”
Media Prophet India (Barasia Advertising) is a prominent advertising agency with over 30 years of experience in the UP market. Aditya Barasia, MD, Media Prophet, said, “With Big Cinema’s expertise in cinema exhibition and our strong local clientele, it will definitely be win-win situation for the consumer and advertisers.”
Arun Tyagi, Business Head – Cinema Advertising, Big Cinemas, commented, “These alliances are an example of the new age strategy that brings the rich cinema experience to local market, thus benefiting the cinemagoer and the advertiser.”