Top Story

e4m_logo.png

Home >> Media - Others >> Article

Big Cinemas in strategic pacts with Sambhaav Media & Media Prophet India

07-July-2009
Font Size   16
Share
Big Cinemas in strategic pacts with Sambhaav Media & Media Prophet India

In a bid to tap regional and local advertisers, R-ADAG’s Adlabs Films, which operates Big Cinemas, has entered into strategic alliances with Sambhaav Media in Gujarat, and with Media Prophet India for the Uttar Pradesh market.

As is known, Sambhaav Media in Gujarat has presence in outdoor, magazines (‘Abhiyaan’) and newspapers (‘Sambhaav Metro’ and ‘Loksatta-Jansatta’). In a prepared statement on the development, Kiran Vadodaria, CMD, Sambhaav Media, said, “We are delighted to be a partner with Big Cinemas, and are quite confident that our combined strength will offer a wider array of advertising opportunities to reach the end consumer in Gujarat.”

Media Prophet India (Barasia Advertising) is a prominent advertising agency with over 30 years of experience in the UP market. Aditya Barasia, MD, Media Prophet, said, “With Big Cinema’s expertise in cinema exhibition and our strong local clientele, it will definitely be win-win situation for the consumer and advertisers.”

Arun Tyagi, Business Head – Cinema Advertising, Big Cinemas, commented, “These alliances are an example of the new age strategy that brings the rich cinema experience to local market, thus benefiting the cinemagoer and the advertiser.”

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends