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Big B feels need for discipline in Indian films

01-April-2004
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Big B feels need for discipline in Indian films

Indian film needs discipline, said none other than Amitabh Bachchan – the man who defines the Indian film industry.

Bachchan paid a visit to the Capital on Tuesday to take part in the formal announcement of the nominations for Samsung IIFA Awards 2004 – scheduled for May 20-22, 2004 in Singapore. “I believe Singapore is one of the most disciplined nations in the world and, for Indian film industry it’s a big opportunity to learn the art of discipline,” avowed the greatest brand of Indian cinema.

Reckoning Indian cinema as the world’s largest film industry, the Superstar of the Millennium emphasised on the need for more aggressive marketing for films. Said Bachchan: “If Hollywood is the second biggest revenue earner for the US, after aviation, Indian film industry has the potential to be the biggest revenue earner for the Indian economy. All it needs is an enhanced and more aggressive marketing.”

As the IIFA brand ambassador, in his “low…slow…and, short speech” Bachchan thanked the endeavour of corporate India to come forward and join hands with IIFA. “Without the support of Samsung, Wizcraft, Grand Hyatt, Sony and all other associated corporates, nothing would be possible for IIFA,” he said.

The Samsung IIFA Awards 2004 is all set to witness the grandest tribute paid to Indian film talent in the history of Indian cinema and the May weekend would see a galaxy of Bollywood showbiz flying down to Singapore, claimed Sabbas Joseph, Director, Wizcraft International.

The award ceremony would witness the world premiers of Maniratnam’s ‘Yuva’ and ‘Aayitha Ezhuthu’ – the two bi-lingual movies in Hindi and Tamil versions. The filmmaker attended the announcement session with his stars – Abhishek Bachchan, Esha Deol, Vivek Oberoi and others.

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