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Bhupendra Mathur, Senior VP, IMRB International, passes away

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Bhupendra Mathur, Senior VP, IMRB International, passes away

Bhupendra Mathur, Senior VP, IMRB International (Bhupi to his friends and the MR fraternity), passed away peacefully in his sleep on December 9, 2008, 08 having battled valiantly against cancer without losing his courage, his great spirit or his sense of humour. He was 50.

Remembering Mathur, Thomas Puliyel, President, IMRB International, said, “As a senior leader of the business, he was a great support, offering advice and direction when things he felt were not quite right. He would believe strongly in his convictions, yet was kind and gentle in his feedback.”

“We are all poorer today, but none more so than Bhupi’s family and friends and IMRB work colleagues to whom he was so devoted and to whom he made such a difference. He was a truly exceptional person,” said Eric Salama, CEO, Kantar.

Mohan Krishnan, Senior VP, BIRD specialist unit of MRB International, said, “Bhupi was instrumental in the growth of BIRD in more ways than one. If there is one individual who has to be singled out for the most contribution to BIRD’s growth, it has to be Bhupi. Some of the projects we continue to execute owe their origins to him: TRAI, Itops, and Icube. He was instrumental in building strong relationships with range of clients include MAIT, CII, ISPAI, BSNL, TVSE, and HCL and so on.”

Mathur is survived by his wife Ragini, his son Rohit and his daughter Ayushi. If you knew ‘Bhupi’ personally/ professionally and would like to share it with his colleagues at IMRB and his family, please write in to


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