Top Story

e4m_logo.png

Home >> Media - Others >> Article

Bharti joins hands with AIFF to support Under-16 Indian national football team

12-July-2008
Font Size   16
Bharti joins hands with AIFF to support Under-16 Indian national football team

Bharti Enterprises, with interests in telecom under Airtel, retail, financial services, manufacturing, and agriculture sectors, has signed an agreement with the All India Football Federation (AIFF), the official governing body in India for football, to support the development of India’s Under-16 football team.

This is the first time ever that an Indian youth football team is getting corporate funding support. The agreement to support the Under-16 team is for a period of one year and will help the team prepare for the Asian Football Championship to be held in Uzbekistan in October 2008.

Speaking on the occasion, Priya Ranjan Dasmunsi, President, AIFF, said, “The current Under-16 team is a promising lot and has performed exceptionally well at the international level. With the right support and exposure, they can compete at the highest level and make the country proud. We are very happy with the support from Bharti and this will provide a lot of encouragement to the team.”

Sunil Bharti Mittal, Chairman and Group CEO, Bharti Enterprises, said, “India’s strength today is its vast pool of youth population. Developing a strong youth programme is one of the top priorities of our partnership with AIFF to create a powerful football culture in India. We hope that this team’s achievements at the international level will be a major catalyst in further promoting football amongst the youth of India.”

The team is currently in West Virginia, USA, where it is playing practice matches and will also travel to Europe in the coming months. It has qualified for the Asian Football Championship by defeating established Asian football giants such as Saudi Arabia and Lebanon. If the team reaches the semi-finals of Asian Football Championship, they will automatically qualify for the Under-17 World Cup 2009.

Bharti already has a MoU with AIFF to build a comprehensive National Football Development Programme (NFDP) and work together for the development of football in India.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business