Bharti Airtel has bagged the BCCI bid for series sponsorship rights for the period 2010-13. As per media reports, Bharti Airtel will be shelling out Rs 3.33 crore per game. The deal was finalised after a meeting of BCCI’s marketing committee on August 20, 2010.
In an official statement issued, Mohit Beotra, Head - Brand & Media, Bharti Airtel, said, “It gives us great pleasure to confirm that Bharti Airtel has won the Series Sponsorship Rights for the period of 2010 till 2013. Cricket is a game that the Indian masses and millions of sports lovers in other parts of the world are extremely passionate about. We believe that cricket as a sport truly represents the zeal and vigour that today’s youth stands for, and are hence looking forward to Airtel’s long term association with the game. In fact, keeping in mind the affinity of India and South Asia towards both cricket and Bollywood, we have identified these as key areas that Airtel as a brand will continue to associate with, in the future.”