Media Turf has added a matrimonial client to its portfolio. The account has been with the agency for some time now and is getting in the implementation stage now. Officials share that with Rs 4 crore routed towards the bigger portals and Rs 2 crore towards the smaller ones, the total account size is in the region of Rs 6 crore.
Confirming the development, V Ramani, President, Media Turf, said, "We were speaking to them for a while now and are already working on the account."
Adding to this, Amardeep Singh, VP (West), Media Turf, who is supervising the account said, "We were looking at adding all the leading players from the various sectors. We are already very strong in the financial sector with clients from Mutual funds, banks and insurance companies and now we were actively looking at matrimonial."
According to the officials, a reason why the agency managed the client was due to their ability to show the value that they could deliver for the client.