Bennett, Coleman & Co Ltd. (BCCL) has acquired a stake in Manhattan Communications (India) Pvt Ltd through Times Private Treaties. Manhattan Communications specialises in total marketing solutions, which include advertising, branding, public relations, marketing (media, interactive, ATL, BTL) and events in India.
Speaking on the development, Adris Chakraborty, Chairman, Manhattan Communication, said, “We are extremely excited to partner with Bennett, Coleman & Co Ltd as we feel the partnership offers us a significant resource that we can use to continue to push the envelope for our clients and partners to help them compete in the now global market. Clients look to us to bring them to leadership positions in their respective category, we feel with BCCL we can better deliver on this goal.”
Manhattan Communication holds strategic partnerships with market leaders in entertainment, creative, Web 2.0, digital services and media. Its full service affiliates include leading ethnic marketing agencies Here&Now365 communications in the UK and MediaMorphosis Inc in North America.
MediaMorphosis Inc, a full service marketing agency, specialises in targeting ethnic markets, specifically the growing South Asian Diaspora in North America, the UK, and Europe.