Top Story

e4m_logo.png

Home >> Media - Others >> Article

BBC shifts Hindi Services base to India; Amit Baruah appointed Head

10-July-2009
Font Size   16
Share
BBC shifts Hindi Services base to India; Amit Baruah appointed Head

BBC World Service has finally completed the restructuring process that it had begun over a year back to shift the base of its Hindi Services to India. As is known, BBC Hindi Service has significant presence in the radio and online mediums. BBC has roped in Hindustan Times’ Foreign Editor, Amit Baruah, , to head the Hindi Services.

In a conversation with exchange4media, Nazes Afroz, Executive Editor, South Asia, BBC World Service, explained, “BBC Hindi has been operating from London for almost 60 years now, and so far this post was based in London. We have been working on gradually shifting the base of the Hindi Services to India. We had taken some big steps in that direction in the last year, and we have finally put this in place.”

Baruah will join the organisation on August 1, 2009, and would be reporting to Afroz. This position was held by Achala Sharma previously. Sharma resigned from the post following BBC’s decision to shift base to India.

It is understood that BBC World Services had initiated the process of shifting the bases of its 23 languages to the relevant markets in 2005. The Hindi Services saw a significant part of the move last year, wherein various officials based in the London offices of BBC World Services, including the likes of Salma Zaidi, Editor, Hindi Online, BBC World Service, moved to India.

Elaborating further on this, Afroz said, “The intention is to be closer to the market, the action and the audience. From an India standpoint, the economic and political importance that India exudes at present is well known, and important from the BBC point of view as well. In the last two years, some very crucial steps, including placing the Business Development person in India or setting up the marketing team such that India is the hub for South Asia, have been taken. You can now expect more from BBC World Service Hindi in India.”

Tags

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Backed by four properties including the first test match between South Africa and India of Freedom Cup, Sony Ten 1 continued to lead Top 5 channels in 2018’s second week (January 6-12)

Vijay Shekhar Sharma stated that this is the right time to create an Indian model which would be the envy of the world