The Media Association of Bangalore (MAB) was inaugurated yesterday making it the first association in the country dedicated to the media fraternity. With a membership spreading across the print, television and radio media, the association has been formed to serve as a platform for organisations across different mediums to complement each other and voice their views.
Inaugurating the association, Karnataka Chief Minister, SM Krishna noted the importance of creating a fraternity in the media ad sales world to maintain the health of the industry.
Speaking at the inaugural ceremony, N Murali of The Hindu said: “Media marketing is no longer a plain and simple marketing exercise. Today it is about results, it is about brand building and about understanding the impact on the advertiser’s bottom line.” He added that media marketers have to develop insights into their advertisers and need to equip themselves with the latest research tools and knowledge.
Building on the views of Suresh Selvaraj of Outlook, that the association offers a fine opportunity for players in the industry to complement each other, KN Tilak Kumar of Deccan Herald added: “An association like the MAB allows for greater interaction within the industry which will certainly lead to better understanding and greater opportunities.”
Offering his perspective, G Krishnan of Aaj Tak said: “We are in the business of communication and it is highly important for us to realise that with the right communication, you can get the right results.” Elaborating, he added that a forum like the MAB would allow a number of prevalent issues to be raised like that of differing rates, increasing employment opportunities for the youth and offering greater support for research bodies.
The association’s office bearers include Suresh Selvaraj of Outlook as President, Jay Menon of New Indian Express as Vice President, N Sekar of Dainik Jagran as General Secretary, Sundar Kondur of Mid Day as Joint Secretary and Sunil R of The Hindu as Treasurer. MAB, as part of its agenda, plans to host workshops, training programmes and seminars to impart knowledge on media.