Bangalore Environment Trust and Rediffusion DYR have come together to garner public support for World Forestry Day through an innovative concept. The initiative was to shake up the concerned or unconcerned masses and make them think of trees as living beings.
To catch everyone’s attention, ‘Rudaalis’ or professional mourners belonging to a Rajasthani community gathered around a recently felled tree on CMH Road in Bangalore. These Rudaalis wailed and bawled to mourn the ‘death’ of the tree. This created curiosity amongst bystanders and passers-by. Members of the general public were handed over a sapling with the message, ‘The killings won’t stop until you see it as killing’.
Post this, some prominent concerned citizens of the city such as Capt S Prabhala (retd) Chairman, BEL; architect Mohan Bopaiah; environmentalist Zafar Futehalli; and Dr Ravindra Chief Secretary; addressed the public and shared their concerns and called for support and cooperation against this crime.
Minakshi Achan, Executive Vice-President & Executive Creative Director, Rediffusion DYR, said, “Bangalore Environment Trust engaged us to come up with a communication idea that was disruptive and would create a change in the way Bangalore views such largescale felling of trees. Anyone who’s lived in Bangalore and loved the Bangalore of old cannot bear to see such felling. For the sake of progress, sometimes chopping of trees is inevitable, but there are ways to reduce the damage like transplantation or planting more saplings. It is important that all concerned citizens come together and raise consciousness in society about the importance of trees for our life and take action against it.”
G Govardhan, Trustee & Administrator, Bangalore Environment Trust, said, “People need to realise that trees are as close to us as our own family members. A concerned citizen should fight against ‘killing’ trees and work towards getting them transplanted elsewhere in case re-location is inevitable.”