Balaji Motion Pictures, the films division of Balaji Telefilms, has announced the launch of its talent management arm, Balaji Spark. Balaji Spark will represent both on-screen and directorial talent discovered and launched by Balaji Motion Pictures and Balaji Telefilms in films and television, respectively.
The firm will be headed by Firoz Engineer, who has more than 15 years of experience across entertainment, digital and technology domains. Engineer will report to Tanuj Garg, CEO, Balaji Motion Pictures.
The business affairs of Ekta Kapoor will also be looked after by Balaji Spark. Spark has also signed on-screen talent such as RajatTokas and Paridhi Sharma, the lead pair of the TV series ‘Jodha Akbar’.
Commenting on the new venture, Tanuj Garg said, “Extending our image of being a magnet for talent, we have created Balaji Spark, a division that will propel the talent launched by us into stardom. We are best equipped to manage the affairs of leading and upcoming entertainment talent, as we not only work with most of them regularly, but also have a firm handle on the rigors and nature of their work.”
Firoz Engineer, Business Head, Balaji Spark added here, “At Spark, our aim is to move beyond a transactional approach to talent management and be embedded in the process of growth of the talent. The proposition for brand partners too becomes exciting as we offer a single-window approach to creating entertainment-led associations – from tapping into a talent pool at early stage to engaging with their movies, shows and social media platforms, as the talent impact grows.”