Top Story

e4m_logo.png

Home >> Media - Others >> Article

ATG MCI to start new round of 3D

02-February-2004
Font Size   16
Share
ATG MCI to start new round of 3D

ATG MCI – a Group M company, is launching a second round of 3D study in India. The findings of the study are expected to be out by March end. The sample size would be around 8000, and as per V Balasubramanium, Director India, ATG-MCI, it is a sizeable increase from last year.

He states that a number of new features have been introduced this time — there would be more coverage in terms of markets and new categories have been incorporated to measure the consumer-brand relationship. He adds, “This time, media is being considered as a category: so one can find the brand health parameter of a daily and can compare with competition. Also, a lot of focus is given to measuring the impact of non-traditional media by linking it with consumer brand relationship and identifying its clear role.”

3D, as is known, is a global study – most Asian markets are covered. What benefit does 3D offers to Group M agencies? Venkitachalam replies, “Benefits are many but to put them in a nutshell, it helps them arrange consumer-brand meetings. It also strengthens the OTC (Opportunity to connect with the consumer).”

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...