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Assocham signs on LeagueOne as its official retail marketing partner for Focus 2007

19-December-2007
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Assocham signs on LeagueOne as its official retail marketing partner for Focus 2007

LeagueOne, a pioneer in introducing the concept of ‘Internetwork of Retail’ in the independent retail segment, has been signed by Assocham as the official retail marketing partner for their entertainment and media event – Focus 2007, a platform to highlight the achievements of media and the digitalisation of the entertainment industry. The event is being held in Delhi on December 19-20, 2007.

The idea behind Focus 2007 is the need to focus on regional entertainment in the global context, enhance the reach of regional entertainment network, nurture and augment local talent through entertainment and media education, thereby creating a meaningful forum for serious business development and interaction with financial institutions and venture capitalists. Keeping in mind the need to focus on regional entertainment, Assocham will be organising a forum on Digital Entertainment Group of India on the second day of the event.

The group will focus on enhancing the competitiveness of content from India using digital means in the areas of production platforms and distribution to have newer revenue streams.

President of India, Pratibha Devsingh Patil, would be the chief guest. Venugopal N Dhoot, President, Assocham, and Priya Ranjan Dasmunshi, Minister for Information and Broadcasting, would also be present at the occasion.

Well-known Bollywood actors like Shah Rukh Khan would also be there to share their experiences at Focus 2007, the first ever entertainment event being held in Delhi. The need to promote regional entertainment industry and its integration with the global scenario has driven these Bollywood personalities to be a part of the event. This apart, a play, titled ‘Kaifee Aur Main’, would also be staged, which will feature real life couple Shabana Azmi and Javed Akhtar.

Rajiv Gupta, MD and CEO, LeagueOne, said, “It gives us immense pleasure that a reputed organisation like Assocham has chosen us to be the official retail marketing partner for this mega event. This initiative will provide newer medium to the entertainment and media industry to monetise their context-based products through direct interaction with consumers at the point of purchase.”

The partners of Focus 2007 include Star TV, Star News, Ernst & Young, and Café Coffee Day, among others.

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