The AOL-Time Warner Group, one of the largest media groups in the world, is restructuring its educational, music and video products business in India and has firmed up plans to take the wholly-owned subsidiary route for import and distribution of these products.
For this, the group company Sammler Kabinett Inc, based in Virginia, US, has approached the Foreign Investment Promotion Board (FIPB) for permission to set up a 100-per cent subsidiary to undertake wholesale trading through ex-bonded warehouse sales of home education and home entertainment products.
Time Life Asia, one of the three AOL-Time Warner brands, has been marketing products in the country for the last 25 years, with an annual sale of $1 million.
The proposed Indian company, will now undertake wholesale trading of educational, music and video products through mandatory bonded warehouse sales.
According to the application filed with FIPB, the company will bring in investments of Rs 7.5 crore, to be spread over a five-year period.
The company proposes to co-ordinate and supervise the import of educational, music and video products in economical lots and establish a professional marketing and distribution structure comprising independent distributors, sales consultants and book advisors.
It will also undertake marketing support activities such as advertising, promotion, product brand and pricing and train independent distributors/sales consultants.Source: Business Line
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking