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And the Promax&BDA award goes to…

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And the Promax&BDA award goes to…

A glittering awards function on the evening of July 12 marked the culmination of the Promax&BDA India Conference 2005. STAR India swept the awards with 12 Golds and 11 Silvers. The other winners included NGC Network, BCCL (Zoom), SET India, MTV Networks, MCCS, TV Today, Turner International, Zee Telefilms, Discovery Channels, Hungama TV and CNBC TV-18. The awards covered a total of 32 categories – 23 coming in the Promax awards and rest in BDA.

Promax Winners

Beginning with Promax awards, STAR India won a Gold for the Best In-house Station Image promo, while MTV took the Silver. It was STAR again that won the Gold for Best Out-of-House Station Image, SET India won the Silver. MTV India took the Gold for the Best Promotional Campaign, while MCCS won the Silver. STAR India won the Gold for Best Movie promo, and Zee Telefilms won the Silver.

Zee Telefilms bagged the Gold for the Best Drama promo, while SET India got the Silver. SET India took home both Gold and Silver for Best Sports promos. Channel [V], too, bagged both Gold and Silver for the Best Comedy promo. However, no awards were given in the Best Children’s Programme promo category.

Channel [V] again won both Gold and Silver for the Best Entertainment promos. MCCS took the Gold for the Best Infotainment promo, while Discovery Networks bagged the Silver. For the Best Documentary promo, however, Discovery bagged the Gold, while National Geographic Channel got the Silver. MCCS bagged the Gold again for the Best News and Current Affairs promo, while TV Today got the Silver. For Best Sales and Marketing promo, National Geographic Channel got both the Gold and the Silver.

For Best Holiday/Seasonal/Special, SET India took the Gold and Channel [V], the Silver. There were no awards for the Best Multimedia campaign. National Geographic Channel won the Gold yet again for the Best Launch category with POGO taking the Silver. Zee Cinema bagged the Gold for the Best Sound design, while Channel V won the Silver.

Zee Cinema bagged the Gold yet again for the Best Script, while TV Today took the Silver. MCCS won the Gold and Zee Cinema, the Silver, for the Best Editing in a Promo category. Channel [V] managed to tickle the funny bone yet again and took home the Gold and Silver for the Funniest Spot and Best Interactive promo categories.

TV Today bagged the Gold for the Best Public Service Announcement, with Hungama TV taking the Silver. The Something for Nothing category brought more good news for STAR, as it bagged both Gold and Silver.

BDA Winners

Meanwhile, in the BDA awards, MTV India took the Gold and Channel [V], the Silver, in the Best Programming package category. For the Best On-air Channel identity, Zoom bagged the Gold, with Channel [V] taking the Silver. TV Today Network bagged the Gold for the Best Print Ad, while MAX took the Silver.

For the Best Collateral Material category, STAR World took the Gold, while Turner bagged the Silver. Channel [V] took the Gold and Silver for Best Animation. Zoom, too, bagged both Gold and Silver for the Best Original Logo Design. Yet another channel that took both Gold and Silver was Star One, which got the awards for the Best Programme Title sequence. Channel [V] bagged the Gold for Best On-air Branding, while CNBC TV-18 got the Silver.

“This is one of the most prestigious platforms worldwide and it is great to have recognition here,” said an excited Sameer Nair, COO, STAR India. “All our channels have been recognised for some very good work we have done and we hope to continue with this,” he added.

The History Channel, which had entries under the National Geographic Channel Network, was equally pleased. “We are very happy to be recognised at this year's Promax and BDA India with four awards. These awards are testament to the outstanding calibre of creative talent across The History Channel's on-air and off-air teams,” said Zubin Gandevia, the channel’s Managing Director.


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