Anand Vaidyanathan, Print Buying Head at Media Edge has put in his papers after a span of two and a half years when he was handling the print buying for Tata (a challenging task in itself since it included a host of 26 varied businesses). Vaidyanathan states that his decision was precipitated by the fact that he needed to fend for "new and better opportunities."
In Vaidyanathan's words, "It's been a remarkable experience at Media Edge since I got to handle the print buying for one of the country's biggest spenders. Handling one name 'Tata' was equivalent to handling 26 clients, since it has those many different businesses under its wing. And again, holding on to the mandate for so long, was not an easy task. But all said and done, one has to move on in life, which is why I've decided to part ways with Media Edge. In the same vein, it must be said that I have enjoyed my stay at the agency and the parting is on a pleasant note." Vaidyanathan's last day at the agency was 16th March 2004.
Vaidyanathan, who is still examining options for his next destination, worked with Nav Bharat Times (where he was selling newspaper space) for the western region prior to his Media Edge mandate. He was with the organisation for a stretch of five years.
Interestingly, Media Edge has lost three key people, pegged almost at the same stature since the beginning of this year. The first was Prasanth Kumar (erstwhile Group Head, Television Buying, Media Edge) who has now joined Universal McCann as the Associate Media Director. The second was Shrivathsa Iyengar (former Media Group Head of Media Edge) who is now at Carat as Associate Business Director. Vaidyanathan's exit followed him.