Top Story


Home >> Media - Others >> Article

Anand Vaidyanathan quits Media Edge in quest of 'new and better opportunities'

Font Size   16
Anand Vaidyanathan quits Media Edge in quest of 'new and better opportunities'

Anand Vaidyanathan, Print Buying Head at Media Edge has put in his papers after a span of two and a half years when he was handling the print buying for Tata (a challenging task in itself since it included a host of 26 varied businesses). Vaidyanathan states that his decision was precipitated by the fact that he needed to fend for "new and better opportunities."

In Vaidyanathan's words, "It's been a remarkable experience at Media Edge since I got to handle the print buying for one of the country's biggest spenders. Handling one name 'Tata' was equivalent to handling 26 clients, since it has those many different businesses under its wing. And again, holding on to the mandate for so long, was not an easy task. But all said and done, one has to move on in life, which is why I've decided to part ways with Media Edge. In the same vein, it must be said that I have enjoyed my stay at the agency and the parting is on a pleasant note." Vaidyanathan's last day at the agency was 16th March 2004.

Vaidyanathan, who is still examining options for his next destination, worked with Nav Bharat Times (where he was selling newspaper space) for the western region prior to his Media Edge mandate. He was with the organisation for a stretch of five years.

Interestingly, Media Edge has lost three key people, pegged almost at the same stature since the beginning of this year. The first was Prasanth Kumar (erstwhile Group Head, Television Buying, Media Edge) who has now joined Universal McCann as the Associate Media Director. The second was Shrivathsa Iyengar (former Media Group Head of Media Edge) who is now at Carat as Associate Business Director. Vaidyanathan's exit followed him.


The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

We list a few important stories that you may have missed in the week gone by