Top Story


Home >> Media - Others >> Article

Anand Mahindra releases Kishore Biyani’s book ‘It happened in India’

Font Size   16
Anand Mahindra releases Kishore Biyani’s book ‘It happened in India’

Among his other achievements, Kishore Biyani, CEO, Future Group, has authored a book now — ‘It Happened In India’. Anand Mahindra, Vice Chairman and Managing Director, Mahindra Group, released the book in Mumbai. The book is based on the success story of Biyani in the post-liberalisation economy.

Explaining on what drives him to be obsessive in Indianness as a core value within his organisation, Biyani commented, “Retail is truly an ‘India story’. The retail business is not based on its export potential or overseas acquisitions. It has grown because Indians are earning more, spending more, consuming more and thereby creating more jobs across other industries.”

In his book, Biyani answers questions like ‘Does chaos play a role in business?’; ‘What have designers got to do with business strategy?’; ‘Should Indian companies look at the overseas market at all?’, and so on.

Biyani explained the emergence of a new era, the ‘creative economy’, which he believes that it would be dominated by ideas, imagination and creativity. “It is not stability and consolidation, but speed and innovation that is going to be the prime drivers of businesses in this era,” Biyani said.

Biyani is also looking far beyond retail, and into the entire consumption space in India. He is launching companies that will sell insurance and consumer finance products; build shopping malls; launch consumer brands; and manage media spaces. Over 70 people, including the professor of Logistics at Harvard Business School, a consultant from McKinsey, CEOs of leading companies, business partners and former colleagues share their insights and anecdotes in this book.

Biyani was awarded the Ernst & Young Entrepreneur of the Year (Services) and the CNBC First Generation Entrepreneur of the Year in 2006. In 2007, Pantaloon Retail received the International Retailer of the Year from the world’s largest retail trade association, the US-based National Retail Federation, and the Emerging Market Retailer of the Year at the World Retail Congress held in Barcelona.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by