Team TCS comprising Sreekanth G and Jayakanthan R, which had won the Bangalore regionals, proved their media mettle at the Amar Ujala MQ 2012. The team clinched the grand finals, held in Mumbai on June 29, with a total score of 115 points.
But the win didn’t come easy as Team TCS faced some spirited competition from Team Krew Kut Klan comprising Sorbojeet Chatterjee from Neo Sports and Aneesh Surender Madani from Nimbus Sport, which had won the Mumbai regionals earlier in the day.
The finals went into a thrilling tie-breaker, where Team TCS just about surged ahead. Team Krew Kut Klan’s final score was 105.
Celebrating their moment of victory, Bangalore’s Team TCS said, “The quiz was not only related to media, but also comprised various aspects of advertising, which made it interesting. It was nice to be a part of the quiz and this was truly an eventful platform, where the quiz was fairly balanced.”
Quiz masters for the grand finale were Sam Balsara, Chairman & MD, Madison World, and Vikram Sakhuja, CEO, South Asia, GroupM.
The finals were preceded by the Mumbai regionals. Team Krew Kut Klan won this round with a total score of 80 points. Talking about winning the regional finals, Sorbojeet Chatterjee from Neo Sports said, “We think this is a great interactive event. I have earlier participated in Media Quiz in Delhi and this is the first time I have participated in Mumbai.” His teammate Aneesh Surender Madani from Nimbus Sport, added here, "We didn't particularly prepare. The fun of it was in working out the answers based on our experiences in the industry."
Quiz masters for the Mumbai regionals were Ajay Kakar, Chief Marketing Officer, Aditya Birla Group, Financial Services, and Gitanjali Sriram, Founding Partner, Naked Communications.
Organised by exchange4media, Amar Ujala is the title sponsor of Media Quotient this year. My FM is the associate sponsor of the quiz. Open magazine is the sponsor of the audience round, while Emami is the merchandise sponsor.
Amar Ujala MQ 2012: Team TCS wins Bangalore round
Amar Ujala MQ 2012: Team ABP wins Kolkata round
Amar Ujala MQ 2012: Team Genpact-Reckitt Benckiser wins Delhi round
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions