Top Story


Home >> Media - Others >> Article

Amar Ujala MQ 2012: Team ABP wins Kolkata round

Font Size   16
Amar Ujala MQ 2012: Team ABP wins Kolkata round

The ABP team comprising Trishit Majumdar and Subhrangshu Banerjee swept the Kolkata regionals of the Amar Ujala MQ 2012 – What’s Your Media Quotient? quiz with a total score of 70 points. The Media Quiz was held in Kolkata on June 22.

Quiz masters for the Kolkata round were Sumit Roy, Founder Director, Univbrands and Jayashree Mohanka, Director, Electro Zavod India.

While this was Majumdar’s first experience of the Media Quiz, for Banerjee it was the third year participating in the quiz. Neither was expecting to win the Kolkata round, given the stiff competition from fellow participants, all equally keen quizzers. “At the most, we were expecting to be amongst the top three,” said Majumdar.

Both Majumdar and Banerjee felt that being part of a media house helped them prepare for the quiz, though neither made any specific preparations. “It feels good to beat several good teams and be in the game,” both said.

When asked about their game plan for the finals, Majumdar replied, “We found ourselves lacking somewhat in the knowledge of digital campaigns. So we will pay more attention to that aspect. Besides, we will be reading up more, watching more TV and firm up our knowledge base. Most of all, keep a cool head.” Banerjee, on the other hand, prefers to “take it as it comes” and leave it to his teammate when it comes to doing all the hard preparations.

Both agreed that the questions were a lot better this year. Banerjee appreciated that the questions were not “bookish”, but tested the participants’ knowledge. He suggested the addition of a few more rounds to the quiz. Majumdar liked the fact that questions focused more on media.

The Delhi regionals this year was won by the duo comprising Rohan Khanna and Tanmay Prusty of the Genpact-Reckitt Benckiser team. The winning team had a total score of 65 points.

After Kolkata, the Amar Ujala Media Quiz moves on to Bangalore on June 27. The grand finale will be held in Mumbai on June 29.

Organised by exchange4media, Amar Ujala is the title sponsor of Media Quotient this year. My FM is the associate sponsor of the quiz. Open magazine is the sponsor of the audience round, while Emami is the merchandise sponsor.

Also read:

Amar Ujala MQ 2012: Kolkata gears for media quiz today


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign