Stage is set for Amar Ujala MQ 2012 - What’s your Media Quotient? Organised by exchange4media, the quiz event will be held across four cities – New Delhi (June 20), Kolkata (June 22), Bangalore (June 27) and Mumbai (June 29). The grand finale will be held in Mumbai on June 29. Amar Ujala is the title sponsor of Media Quotient this year.
As in the previous year, this year too will see different sets of quiz masters in the four cities. Doing the honours as quiz masters for the Delhi regionals will be Mohit Joshi, Managing Director, MPG India, and Suresh Balakrishnan, CEO, Lintas Media Group.
Speaking to exchange4media, Balakrishnan said that as quiz master he is looking forward to some fierce competition, lots of crowd participation, loads of fun and “hopefully some controversy”!
He added that he would seek to infuse some humour and wit to keep the proceedings interesting and engaging.
Balakrishnan is not new to quizzing, having been part of quiz events right from his college days. For him, quizzing has meant “fun, competition, learning, prizes and taking digs at the quiz master”.
Media Quotient brings together media professionals on a common platform to network and interact while simultaneously competing to win. It is open to anyone from advertising and media agencies, corporate houses, media houses and students.
To register for Amar Ujala MQ 2012, any number of two-member teams can participate for an entry fee.
This year, the Audience Round will be presented by Open magazine. My FM is the associate sponsor.
It may be recalled that Team HUL-IMRB from Mumbai comprising Ameya Samant (IMRB) and Pradeep Ramarathnam (HUL) was the winner in 2011.
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Amar Ujala MQ 2012: Time to hone your media mojo