Interactive mobile multimedia system provider Airchord is among the first to offer a single service that covers audio, video, TV and user-defined channels that can be streamed from and to anyplace over mobile data channels. The application allows users to access numerous feeds from across the world, including audio feeds of various Indian languages. The monthly charge for audio streaming is Rs 100 and this service can be accessed from next month.
This service will made available to the mobile users across different mobile networks of Sony, Nokia, Motorola and Samsung. It will enable content providers to offer multimedia services to the consumers on various handsets that support Window CE, Java and Symbian OS, Brew and Palm OS.
Sanjay Sinha, CEO, Airchord Televenture Limited, said, “Over the years, we have seen media moving from 70 mm to TV, and now the paradigm shift is taking place towards smaller screens, which will become the medium of interacting, watching and listening to worldwide events as and when it happens.”
He added that this unique service empowers the mobile user to stream content over existing networks, and a range of services like unlimited and high quality audio and video contents, and personalised playlists. This service will allow advertisers to customise the contents to suit their audience profile.
AirChord technology will also support Indian enterprises to seamlessly integrate with their existing infrastructure. This will assist in making resources, corporate intranets, video presentations and information accessible to their employees, business associates and customers at the same time on their mobile handsets. It will act as a proxy between the client and the audio/video servers. Users of AirChord can have access to multiple audio/video files through their mobile devices or through AirChord’s web interface.
Neeraj Vasudevan, Vice President-Sales, Airchord, said that company would be offering regional, devotional, and localised content, apart from a host of interactive and global content to the Indian mobile users. “We are also in talks with some television channels for streaming television in handsets, which we believe, has a huge potential. This will also increase the TRPs of the television channels.”
“We will also be launching prepaid scratch/subscription cards, where users can choose the content directly, even if their telecom operator does not provide it,” he said.