Best News Company has announced that it has handed over its national media sales duties for Buland Samachar Plus UP, Uttarakhand and Samachar Plus, Rajasthan to Aidem Ventures.
Best News Company had entered Uttar Pradesh and Uttarakhand in June 2012 and Rajasthan in August 2013. With the two regional news channels launched, the network is now planning to launch four more news channels in order to expand its reach across the Hindi heartland.
Announcing the news, Shashank Bansal, Director, Best News Company said, “The channels are rapidly picking up pace in their respective markets and we are confident that the media representation capabilities of the Aidem team will put the channels on the fast-track to achieving their revenue potential. The team exemplifies relationship-driven sales. Industry colleagues acknowledge that Aidem represents their media owners passionately and have built a strong network base nationally.”
“We are extremely glad to add Samachar Plus to our regional channels portfolio. While marketers and agency partners continue to increase their focus on improving SOV’s across specific markets, Aidem will consolidate and offer solutions across both Hindi speaking and other language markets. We will also work with brands to create opportunities to leverage by offering customised content solutions,” said Alok Rakshit, Business Head – Regional Channels, Aidem Ventures.
Shailendra Shetty, Senior Vice President, Aidem Ventures added here, “We, at Aidem, truly value this association with Samachar Plus. We view them as our partners. We aim to work collaboratively with them to achieve measurable results.”