Mobile platform company Affle, announced the launch of its ‘Mobile Audience as a Service’ (MAAS) platform in Greater China. Affle had officially launched its MAAS platform in March 2015 at the Mobile World Congress, Barcelona and had made it available to all its customers in South East Asia and India. With this launch in China, Affle now looks to tap the fastest growing and second largest mobile advertising market in the world.
Commenting on this launch, Anuj Khanna Sohum, Founder, CEO and Chairman, Affle said, “Over the last nine years Affle has built a solid business and market leadership for itself in India, Indonesia and other South East Asian markets. After successfully deploying our MAAS platform for several top global customers, we are very happy to make it available for Chinese commerce companies, marketers, app and game developers, who are increasingly looking to deploy an integrated platform like ours. With a USD 14 billion mobile advertising market, China is definitely the most exciting market for us to be in and we are actively supporting this market expansion by having a dedicated local team to run this business from Beijing.”
Anuj Kumar, Co-founder and Managing Director, Affle added, “We started our sales efforts in China a few months ago and it has already become one of the top contributing market for us. Now, with our local team and business operations here, we intend to accelerate our growth plans and become the platform of choice for Chinese companies looking to pursue global expansion. With growing global and local competition in the field of programmatic advertising, attribution analytics and Data Management Platforms (DMPs), we see an increasing need for a unified platform like ours which sits on top of existing ad/affiliate networks, ad exchanges, publishers and SSPs to deliver greater ROI and transactions. We are very excited to be exhibiting and launching our China operations at China Joy, the largest trade event for the gaming industry and look to strengthen our partnerships with the top gaming studios and app companies present here.”
As per reports published by eMarketer, China’s mobile ad market is estimated to be USD 14 billion in 2015 and expected to grow to USD 40 billion by 2018. With this launch Affle has expanded its global operations to now include ten offices with a very strong Asia focus for its business – India, Indonesia and China. Commerce companies, game developers and brands in China could now look to leverage Affle’s MAAS platform which optimises marketing spends and yields with real time optimisations basis sales, activations, usage and transaction data, to deliver greater ROI through more targeted programmatic and managed audience procurement.