Top Story

e4m_logo.png

Home >> Media - Others >> Article

AdNear rebrands to ‘Near’, moves beyond targeted mobile advertising

04-August-2015
Font Size   16
Share
AdNear rebrands to ‘Near’, moves beyond targeted mobile advertising

AdNear, the Singapore-headquartered location intelligence platform, has announced that they are rebranding to ‘Near’. Dropping the word ‘Ad’ emphasizes the platform’s increased focus on using location data beyond targeted mobile advertising.

Launched just over two years ago, the company initially started out offering brands the ability to tap into intelligent mobile advertising. However, they have outgrown their name to provide customers with the ability to create custom audiences, derive powerful real-time consumer insights and measure offline attribution – an empowering data solution that far exceeds pure advertising.

“We are no longer a company just focusing on using location data for mobile advertising. Since launching in 2012, we been doing a lot more with our data” said Anil Mathews, Founder & CEO, Near. “This is a big step for us, but it is also a natural progression as things have changed tremendously over time. Location data has always been at the core of everything we do, our products and our brand identity. And now, our new name truly reflects that.”

With the new name in place, Near aims to focus on helping marketers across industries take sharp decisions and provide them with innovative data solutions. The company recently launched in Europe with their UK office and announced leadership hires across geographies.

Tags

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’