AdNear, the Singapore-headquartered location intelligence platform, has announced that they are rebranding to ‘Near’. Dropping the word ‘Ad’ emphasizes the platform’s increased focus on using location data beyond targeted mobile advertising.
Launched just over two years ago, the company initially started out offering brands the ability to tap into intelligent mobile advertising. However, they have outgrown their name to provide customers with the ability to create custom audiences, derive powerful real-time consumer insights and measure offline attribution – an empowering data solution that far exceeds pure advertising.
“We are no longer a company just focusing on using location data for mobile advertising. Since launching in 2012, we been doing a lot more with our data” said Anil Mathews, Founder & CEO, Near. “This is a big step for us, but it is also a natural progression as things have changed tremendously over time. Location data has always been at the core of everything we do, our products and our brand identity. And now, our new name truly reflects that.”
With the new name in place, Near aims to focus on helping marketers across industries take sharp decisions and provide them with innovative data solutions. The company recently launched in Europe with their UK office and announced leadership hires across geographies.