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AdEx India converges TV, newspapers, magazines and radio on the MAP 3.0

23-May-2005
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AdEx India converges TV, newspapers, magazines and radio on the MAP 3.0

With the clear vision of being one-stop media analysis hub, AdEx India, country's ad analysis powerhouse of TAM Media Research, launches the latest version of Media Analyser Package (MAP) software that is used by the entire industry for calculating ad spends across media platforms.

The new version MAP 3.0 emerges as the latest avatar with the added features enabling radio spends analysis; media planning and promo tracking and many more.

The new MAP 3.0 will be extremely useful for large advertisers, broadcasters, publication houses and planning agencies will be able to get into a multi-media analysis spanning TV, newspapers, magazines and radio.

Till this launch of version 3.0, MAP was available in the following two versions - MAP 2.5 (that enabled TV and press spends analysis) and MAP 2.6 (that enabled analysis on Radio spends). AdEx India ventured into radio ad spends analysis last year by setting up a new division radio AdEx, in technical collaboration with AirCheck India, USA. This initiative brings AdEx India that much closer to its next level of efforts towards setting up analysis divisions for multiplex and outdoor ad spends.

MAP 3.0 software is faster, simpler and covers a wide range of power packed facilities that makes it more user friendly and facilitates out-of-the box analysis. This new version has the potential of reducing the analysis time by anywhere from 25-50 per cent.

As one of the key enablers for clients, MAP 3.0 allows you to link brands with the corresponding program promotions. This new solution addresses elements that one gets as part of sponsorship deals. This can be effectively tracked and analysed. The bridge between AdEx and viewership data has been maintained. This enables one handle media plans and promotions.

From media planners point of view, they will be able to assess the deliveries - GRPs, Frequency, Reach etc. From Broadcasters point of view, promotion plans can be analyzed and benchmarked. Some of the operational benefits include option to save a media schedule query, In-built calendar, option of full channel description, output can now be filtered by ad time slots, output can be exported to a DBF format and the output can now be filtered by program time slot for TV and Radio

Said Uday Rao, Director - AdEx India, TAM Media Research, "Faster and effective media decisions is the final motive for our clients. With industry, our clients, increasing wanting multi-media analysis, this new software version is faster, simpler and offers wide range of analysis across TV, newspapers, magazines and radio. Again, this helps us move closer to the next mile towards multiplex and outdoor ad spends analysis divisions."

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