To expand media business operations through innovation and a target-oriented approach, Ad Space Mart has been set up as an outsourcing and media representation company for newspapers, magazines, radio, website, satellite channels and outdoor medium. The company, headquartered in Bhopal, has planned an extensive media campaign to reach out to its target group.
In the first phase of its operations, the company will be providing its media representation services at 21 different locations, covering 15 states. The current locations include Delhi, Chandigarh, Agra, Ahmedabad, Bangalore, Baroda, Bhopal, Chennai, Cochin, Coimbatore, Delhi, Hyderabad, Indore, Jaipur, Kanpur, Kolkata, Lucknow, Mumbai, Nagpur, Patna, Pune and Rajkot.
Sanjeev Singhai, promoter of Ad Space Mart, said, "By serving as a one-stop-shop, Ad Space Mart will help various communication media connect with advertisers and ad agencies all across India. Our team is a great mix of dedicated and self-motivated professionals who have proper understanding of the markets they operate in. For media houses, this also fully eliminates the need to hire retainers at various locations as the entire onus of giving business, negotiations and coordination with advertisers/ad agencies lies with Ad Space Mart."
"We are also creating an advisory board of about six media personalities, neutral to any publication, who will constantly advise us on the latest trends and techniques in media," Singhai said. He has over 20 years' experience in sales and marketing with leading consumer electronic, office automation, telecom and media and advertising companies. In his last two assignments he was part of the sales and marketing team of Dainik Bhaskar and was also GM-Media Marketing of Amar Ujala Publication. "It occurred to me that if this idea can do well for these two publications in limited areas, it can do wonders for others as well. The prime objective is to explore the untapped market and increase the revenues for various publications," Singhai said.