The Bombay Ad Cub has decided to include media in its hitherto advertising-only quiz, ‘MAD Quiz’. The sixth edition of the popular quiz is scheduled for January 12, 2007. The change has been done in keeping with the Ad Club’s attempt to include media in its purview, hence, from now on the MAD Quiz will be called M.AD Quiz – the Media and Advertising Quiz.
From 2007 onwards, media agencies too can take part in the quiz along with advertising agencies and clients. Bombay Ad Club’s Bipin Pandit explained that media in India as a function had grown phenomenally and it made sense to include it even in the M.AD Quiz.
Pandit added, “Ad Club has been a frontrunner in including media events – we added the Media Review to our roster last year, the EMVIES has been growing in stature every year, hence, it makes sense to include media agencies in M.AD as well.”
M.AD Quiz, by design, encourages interactions between the marketing, creative and now media professionals. This is the point where it distinguishes itself from other events like the Abbys and the Effie Awards. M.AD Quiz, too, is one of the events that were part of the India Advertising Festival in 2001. The other events were Abbys, Effie Awards and the Emvies.
By way of its Continuing Education Programme (CEP), the Bombay Ad Club has various such events that look at areas beyond advertising, like direct marketing, public relations, events, etc. The M.AD Quiz has been one such initiative. The Ad Club has lined up some attractive prices to encourage people to participate in the quiz.