ActiveMedia technology (AMT), a company providing SMS interactivity based solutions for the broadcast media, has inked a pact with the recently launched Janmat channel to power its entire range of participative shows, making it the most interactive news and current affairs channel in India. All wireless interactive services for the channel shall run on the SMS short code 3636.
Janmat, the ‘views’ channel from the SAB stable, debuted on the small screen on November 6. The channel’s USP is its focus on news analysis through viewers’ participation. Interactive programming content is indeed the key to Janmat’s success and channel intends 70 per cent of its shows to be based on interactions with the audience, wherein viewers shall be allowed to participate through a variety of interactive media. The tie-up reinforces AMT’s leading position and pioneer in enabling SMS-based interactivity solutions for broadcast media.
ActiveMedia Technology (AMT) will enable viewers to send SMSes from all mobile networks (GSM and CDMA) to the channel to participate in all shows. AMT is a recognised innovator in mobile interactivity. It has executed the maximum number of cross media network SMS interactive projects for broadcast media that includes channels of Aajtak, TEN Sports, Discovery Channel, SAB TV, Sony TV (including for the popular show, ‘Indian Idol’), CNBC TV 18, MTV India, RED FM and GO 92.5 FM.
Raj Singh, Executive Director, AMT said, “The mobile phone is a response channel that allows the viewer to communicate feelings, thoughts and all kinds of feedback. It creates loyal viewers that feel part of a community. SMS interactive vote powered by short code 3636 allows us to engage the total audience – and not just the people inside the studio. SMS voting has made possible new kinds of television programmes that totally involves the viewer and drives up TRPs as well. As one of the pioneers of SMS interactivity we are tremendously excited to be working with Janmat. This tie-up reinforces ActiveMedia Technology’s continuing leadership position in this space.”
A complete range of shows will work on the unique ‘viewer participation’ focus on Janmat powered by SMS interactivity by AMT. Some of the innovative interactive shows of Janmat will include a reality show that will be a talent hunt for aspiring news anchors. It is scheduled to go on air by December or January. The reality show will have five eminent personalities from the field of journalism (whose names are yet to be finalised) on its panel of judges.