Active International, a global leader in corporate trade, has formed a joint venture with AerenR Enterprises to foray into India. The JV company, Active International India, will bring the innovative and globally proven business model of corporate trade to the Indian marketplace.
As part of the business model, the company will acquire underperforming assets after which their professionals, experienced in all areas of business, will enable them to develop tailored financial programmes for the clients and address the challenges faced by them.
Alan Elkin, CEO, Active International, said, “For the past 23 years we have been providing innovative marketing and business solutions through corporate trade and have addressed turnaround of various underperforming assets of our clients. We have now decided to enter India as we see the country having a huge potential with its robust economy and boom in various sectors. India’s GDP is poised to reach $1 trillion by 2012 with it being the third largest economy after the US and China. If we look at the future GDP of India, it is expected to cross that of the UK, Germany, France, Italy and Japan.”
He further said, “India’s manufacturing and service sector is poised for growth. Corporate trade is a mainstream tool being used by Fortune 500 companies around the world and we are happy to bring this to the Indian marketplace. The introduction of corporate trade as a strategic business tool will increase the competitive advantage of Indian companies.”
As for the way corporate trade works with Active, they purchase a client’s underperforming asset up to full wholesale value with a trade credit or cash. In return, clients agree to purchase goods and services such as advertising through Active at their own established commercial rates and terms using the trade credit in lieu of 100 per cent cash. As a result, corporate trade enables companies to recapture the full wholesale value for the underperforming asset, something that would not be possible if the company had simply liquidated the asset at market value.
Dr Surinder P S Pruthi, Chairman, Active International India, said, “We believe that corporate trade will provide a tremendous benefit to Indian businesses. Active has proven that its business model works in similar markets around the world and we want to offer the same competitive tools to the emerging Indian marketplace.”