Top Story

e4m_logo.png

Home >> Media - Others >> Article

A passion-bundle called Amitava ‘Goldie’ Guha – Sanjay Bahadur

08-November-2011
Font Size   16
A passion-bundle called Amitava ‘Goldie’ Guha – Sanjay Bahadur

Like virtually everyone who ever got to interact with Amitava, I remember him as an embodiment of sheer passion. Passion for his work, for the brand that he worked with. Passion for encouraging knowledge, disseminating knowledge, and gaining knowledge. Passion for building and maintaining relationships, for never being forgotten. Passion for good living, good eating, good drinking, good travelling, good music.

Rare it is to find a person so full of zeal, enthusiasm and will-power in anything that he did. Goldie’s was an infectious personality.

Across my common stints with Amitava at HT and earlier at TOI, I noticed business associates – juniors, peers, bosses, editors, journos, advertiser-clients, agency folks alike – would often be party to animated discussions with Amitava’s knowledge and views. Be it on topics ranging from advertising, media and marketing – or on opinions on the writings of a senior editor.

Many may recall Amitava strove towards the need for perpetual balance, as he always said, between Goddess Saraswati (as he referred to the “intellectual” or journalistic side of the media business) and Goddess Lakshmi (as he referred to the “material” side of the management of media business-functions).

Sharing my own passion for encouraging “knowledge-management”, Amitava had always been a very big votary of the “Knowledge Is Power” doctrine. He would often guide and mentor the “bachcha-log” (as he called them) of media-marketing into knowing their media-brand inside out before they approached any advertiser – its editorial philosophy, its data-essentials and their full conceptual understanding. Right down to quizzing them over water-cooler interfaces on which lead or anchor story (or even which ad) had appeared in their or the competitor’s newspaper that day. Even while seeming to chide them, he would always have the time, patience and never-ending excitement to mentor the genuine learner.

Boy, was he a relationships-man! An amazing social networker, Goldie could break immediate ice with any stranger, the toughest or the most poker-faced client, at the junior-most or senior-most levels. I recall how often he would challenge sales colleagues to take him to their toughest client rather than one who was “crack-able”.

Did he love life? Unarguably, vociferously, YES, YES, YES. To me, Amitava represented an exaggerated embodiment of what a true ‘bhadralok’ Bong stands for. He loved and knew good food – by cuisine, by dish, by outlet (city-wise, country-wise…). He loved good music. He travelled and trekked extensively. He loved meeting people and had devoted friends across cities and continents. He cherished good music – Indian or Western, and by genre. Goldie lived life in all its glory and to the hilt – and with amazing will-power.

He was also a God-respecting man – we did a 5 am trip to Dakshineshwar while on a joint tour to Kolkata some 5-6 years back, and I vividly recall how serenely Goldie did his ‘darshan’ and obeisance of Maa Kali. A very different Amitava than perhaps how most people would know him! May the Holy Mother grant him eternal peace in Her abode.

Heaven just got better, with the addition of this spirited soul.

(Sanjay Bahadur is President, Marke Cerebre.)

 

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow