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A Hollywood major enters Indian entertainment market

29-August-2002
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A Hollywood major enters Indian entertainment market

A leading Hollywood studio, Hyperion Pictures, known for its youth oriented live action and animated feature films besides successful TV serials in US is making headlines. Through its recently formed Indian subsidiary for producing cross-cultural films and TV content, the Hollywood giant has entered the Indian entertainment market in a big way. It is all set to roll out its first Hollywood-Bollywood co-ventured film titled 'Marigold'.

Tom Wilhite, President, Hyperion Pictures says, "We at Hyperion are very excited about being involved with a production that marks a turning point in the evolution of a truly global entertainment cinema. We have decided that most of the key creative positions on the film will be filled by top-flight Indian professionals so that we can be assured that the Bollywood elements of the film will be authentic in every detail".

The romantic comedy, written and directed by Willard Carroll, is expected to be shot in a single schedule of 11/12 weeks starting in Feb/March 2003. The movie will have a completion bond from an international company apart from the insurance. The Indian superstar Salman Khan is going to play the lead role opposite a popular US actress rumoured to be teen pop icon Britney Spears. But sources at Hyperion confirmed that no actress has been finalized so far.

In addition to the background score composed by David Newman, Marigold will be the first Hollywood movie to contain a full complement of six new 'playback songs' in Hindi composed by the trio Shankar-Ehsaan-Loy of 'Dil Chahta Hai' fame underlining the importance of music rights in terms of revenue generation in the Indian movie industry.

Despite its high cost almost at par with 'Devdas', the most expensive film ever made in India, Sidharth Jain, VP-Hyperion Pictures India sounds confident of its commercial viability as he says, "We plan to make the film well under US$ 10 millions. The film will be shot in English and Hindi separately. Since the film will be released across the world in English and Hindi, we are confident of it being a commercial success. It will also be a good model as we have very 'creatively' worked out the financing model." He further adds, "We are looking at a couple of mobile phone and liquor companies for in-film promotions also".

Besides the much talked about movie, Hyperion is working on a TV soap and an animation project as well for the international market originating from India.

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