The 9.9 Media Group is reviving the School of Convergence under a new name – 9.9 School of Convergence. Pramath Raj Sinha, Founder and Managing Director of 9.9 Mediaworx Pvt Ltd and Founding Dean of the Indian School of Business (ISB), will be Dean of this institution. The School is offering a uniquely designed 11-month diploma course in Applied Journalism, which will commence from September 2009.
Sinha, who has been associated with ISB since its days of infancy, has a long standing legacy of experience both in education and media. “While still working at McKinsey, I did a lot of consulting work for the media industry and later held the position of CEO at the Anand Bazar Patrika Group and then eventually launched my own company, 9.9 Media. I was pursuing a parallel track in education and media as I was involved with ISB as well as with the media industry, which was my profession,” he explained.
From his experience Sinha finds that India has an exciting media landscape and though the country has a few good media schools, there is huge void that needs to be filled with many more competitive media institutions. This programme offers Sundays-only classes and focuses on fundamentals of reporting, writing, and editing stories; conceptualising story ideas and nurturing those ideas to develop finished product. It is geared at media aspirants as well as journalists in early stages of their career. The idea is to provide a multimedia training as the future is not about stand-alone journalism.
So, what motivated Sinha to launch such a programme in India? He elaborated, “I believe that irrespective of the medium, every media person must have an art of telling a good story. We in media find a dearth of high quality talent and all of us are struggling to find people who can write good stories and efficiently cover events and various issues.”
The programme, Sinha said, was a way of giving back to the industry by fostering the young media aspirants. He added, “Ultimately, I want to develop a truly world class media school in India. And we have started in a small way to reach that larger vision by creating a course, which is very international in character with many international and Indian journalists and academicians coming together to advise and teach us.”
The first deadline for receiving applications for the course is August 12, 2009, and second deadline is August 30. The programme will cost about Rs 2 lakh, which can be paid in three installments. The school will also help deserving candidates who find the course fee too high by means of scholarships and loans.