‘Media Network’ today launched a specialist service - an executive search for Print, Broadcast and Advertising professionals, also covering related areas such as Corporate Affairs, Public Relations, Market Research, Direct Marketing, Event Management, Sales Promotion, Internet, Film Production, Music and Publishing.
Sunil Kumar, who was until recently, consultant with the BBC World Service and Friday Corporation among other media organisations, established Media Network earlier this month. He began his career in advertising in 1984 and worked for Radio 1, Radio Mid-Day and Zee News.
“In my eighteen years of experience in India and abroad, I’ve seen how difficult it is for media setups to find the right people, at the right time, for the right kind of money and vice-versa.” It helps that an industry insider who understands the sensitivity of professionals in the particular industry has launched the service.
Is there really a need gap for such a service? Kumar says, “With media becoming an increasingly important sector in the Indian economy, and with more and more foreign media companies and investment institutions investing in this sector, the entire recruitment process needs to become much more organised and professional. This would help raise overall standards of corporate governance and individual and organizational accountability.”
Media Network has compiled a database of top-level executives employed with media organisations across India. To supplement the existing pool of talent, the Network will identify professionals in other fields and motivate them to join the media industry. “For example, an analyst in an investment banking firm may make a great business editor of a newspaper or a television news channel. Or, there could be an outstanding Head of Advertising Sales hidden in a hospitality person. I have made such recruitment in the past, so I know,” states Kumar.