The Film and Television Producers Guild of India have announced the 2nd Apsara Film and Television Producers Guild Awards. The awards, touted as the only awards which are by the industry and for the industry, will be held in Mumbai on Jaunary 21, 2006. The awards will be presented by Reliance India Mobile, and conceptualised and organised by Hungama Events and Promotions, a division of Hungama.com.
The Apsara Film and Television Producers Guild Awards have been instituted to felicitate members of the film and TV fraternity through its own vote and to promote and support talent in the Indian film and television industry.
Amit Khanna, President, Film & Television Producers Guild of India, said, “Over the years, the Guild has become the foremost organisation representing major stakeholders in the rapidly expanding filmed entertainment industry. The Apsara Awards is the Guild’s endeavour to honour excellence in cinema and television by the stalwarts of the industry itself.”
Commenting on Reliance India Mobile’s role in the Awards, Sanjay Behl, Head – Branding & Marketing, said, “It is our constant endeavour to enhance content experience for our consumers through all current modes of consumptions – be it video-streaming on mobile phones, Live TV on Reliance World or cinema viewing at Adlab multiplexes. Given this backdrop, our association with Apsara Guild awards – the Oscars of the Indian entertainment industry – is a natural fit.”
The Apsara Film and Television Producers Guild Award will bring the utmost level of credibility and transparency in the selection process. PriceWaterhouseCoopers (PWC), who also audits the Academy Awards, will audit the entire selection process.
To ensure complete security in the process, PWC will send encoded ballots to the guild office, which will be dispatched with DVDs / VCDs of the nominated films and TV programmes to all guild members. Representatives of PWC will then collect the ballots from all Guild members. These ballots will then be scrutinised and compiled by PWC officials. The signed, sealed and verified ballots will be handed over at the venue on the night of the event, where the winners would be announced by opening the sealed ballots in front of the gathered crowd.
Neeraj Roy, CEO, Hungama.com, said, “Our role is to ensure there is complete transparency in the entire process. This is a serious initiative and we plan to make it a grand success. This year, we also have a nominee special brunch and will celebrate it on January 8.”
Last year, Sony Entertainment Television and NDTV were the media partners for the Awards, while for the terrestrial feed it was DD. Media partners for this year will be announced soon.