20th Century Fox is happy with the results of its latest initiative in India. The Hollywood studio had recently launched its movie ‘Night at the Museum’ in the country in a few regional languages. Audiences across India seem to have warmed to the strangely titled ‘Museum Ke Andar Phas Gaya Sikander’ in their own language.
The movie, which has been released across multiplexes in Hindi, was also launched Tamil and Telugu languages in the South.
George John, Marketing Manager with 20th Century Fox, has said that this would be the trend for the coming year. “Local language releases are really working and we are finding a lot of success with this particular film. We have got a great response to the film in the South,” he added.
John further said that although there were no fixed, targeted plans for the coming year, 20th Century Fox did plan to come up with more local language releases as this trend was catching on.
“The whole idea of the multiplex experience is that you can get a greater feel of the movie. Most Hollywood movies might not get received by the larger audience here because of the language barrier. Local language releases help in reaching a wider audience,” said John.
Among such release lined up for 2007 is the popular Simpsons.