It is an annual ritual and many give up mid way, yet more than half of India’s population has made some New Year resolution or the other. According to an ACNielson Online Consumer Opinion Survey, 74 per cent of Indians have decided to strike a better balance between home and work in 2007, while 67 per cent have promised to exercise more.
The survey, which was conducted during October-November 2006, surveyed 25,408 Internet users in 46 markets from Europe, Asia Pacific, North America, the Baltics and the Middle East.
“In India, an interesting conclusion was that men are far more in favour of having a New Year Resolution (60 per cent) as compared to women (54 per cent are. Also, Indians (74 per cent) surpass their Asia Pacific (61 per cent) counterparts in their desire to strike a better work life balance in the coming New Year,” said Sarang Panchal, Executive Director, Customised Research, and ACNielsen South Asia.
Some of the most popular resolutions besides seeking a better work/life balance and exercising more, were going on a diet (32 per cent), spending more time with family (28 per cent) and taking up a new hobby (26 per cent).
Spending more time with the family came as the third most popular resolution for Indians (50 per cent), different from the rest of Asia Pacific (31 per cent), where taking up a new hobby ranked third.
Exercise more is the most popular New Year resolutions for Indians in their 50s (68 per cent), which changes to spend more time with family as soon as they cross 65 (70 per cent). For the younger generation at the age of 25 it is work/life balance which is the most sought after New Year resolution (82 per cent). It is also heartening to note that 67 per cent of Indians under the age of 20 would like to quit smoking in the coming year.
Elsewhere in the world, Latin Americans are most likely to make a New Year’s resolution, with 71 per cent of them having shown an affirmative, followed by people across Asia Pacific, who figured around 65 per cent. At the other end of the scale, 60 per cent of the North Americans in the survey said that they had no plans to make any resolutions for the Next Year.
“People make New Year’s resolutions to make up for the things they should have done but didn’t in the past year,” Panchal said, adding, “Judging by our survey findings, there is a strong connection between the top three most popular New Year resolutions among global consumers – exercise more, better work/life balance, and go on a diet – are all designed to set us on a path to a better and healthier 2007.”
Asia Pacific markets took out the top positions globally for most New Year resolutions. While over half of the world’s consumers are planning to make changes to their lives in 2007, there are always exceptions, where people have not bought into the idea of a New Year’s resolution led by over 80 per cent of people from Finland, Sweden, Hungary, and Denmark. Eight out of 10 countries where people do not plan to make any resolution hail from Europe.