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17 per cent of digital companies offer share in profits to employees: IAMAI-Ma Foi study

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17 per cent of digital companies offer share in profits to employees: IAMAI-Ma Foi study

Superior performances in the Internet and mobile content and services industry are rewarded by out of turn salary hikes, faster growth opportunities, performance bonuses and recognition. About 17 per cent of the organisations surveyed have a profit sharing plan in place for senior and top management. This was found by a survey recently conducted jointly by the Internet and Mobile Association of India (IAMAI) and Ma Foi. The survey also reveals that contrary to popular belief, 60 per cent of the employees do not work in shifts.

It further reveals that 75 per cent of the companies provide housing deposit to upper and middle management, 9 per cent of the companies provided company leased accommodation, while 20 per cent reimbursed rent of the employee. The survey also says that 80 per cent to 100 per cent of the employees are covered under annual salary increase policy, and 30 per cent of the companies have a biannual salary hike policy in place. The compensation and benefits are driven more by market pricing reflecting the intent of the industry to hire and retain the best.

More than most technology sectors, the digital industry is driven by ‘people’. However, lack of awareness of the opportunities that the industry offers to competent people remains a concern that needs to be addressed.

The survey is the first attempt by the industry to put in black and white what it really means to be part of the digital industry. The survey would be carried out annually.

IAMAI is the business association representing the online content and advertising, e-commerce and mobile content, services and advertising industry in India. Ma Foi, which means ‘my trust’ in French, specialises in human resources, and is part of a staffing company, Vedior NV, which is headquartered in Amsterdam.


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