Swiss giant Nestle's most popular Indian product, Maggi, is now in the middle of a major crisis. With Madhuri Dixit under the official FDA scanner, other celebrities like Amitabh Bachchan and Preity Zinta too have been dragged in this brand “soup” through an FIR by a local advocate in Uttar Pradesh.
Madhuri Dixit, who is the current face of the brand, was first to get Haridwar Food and Drug Administration's notice for claims made about the nutritional value of Maggi in the advertisement.
The actress took to Twitter to explain that she met with the brand officials. "Like most of India, I have enjoyed Maggi noodles for years. I was very concerned after recent reports and met with the Nestle team. Nestle explained that they always place the consumer first and have the highest quality standards. Nestle has reassured me that they adhere to stringent testing for quality and safety and are working with the authorities closely," she tweeted.
Nestle India was unavailable for comment.
The FSDA had found monosodium glutamate and lead in excess of the prescribed limit in Maggi samples tested by it. The FSDA had collected the samples from the Easy Day store in Barabanki and had sent the consignment for testing, which showed that the quantum of lead present was 17 times more than the stipulated limit, which is considered hazardous.
According to market reports, Food Safety and Standards Authority of India (FSSAI) is testing more Maggi samples collected from different states in the wake of UP FSDA finding monosodium glutamate and lead in excess of the prescribed limit in the instant noodles.
While complete report of the tests are expected in the next two to three days, Maggi brand ambassadors will also be liable for action if advertisements are found to be misleading, suggested market reports.