Top Story


Home >> Media - Others >> Article

‘The Good Housekeeping Show 2007’ draws elite crowd

Font Size   16
‘The Good Housekeeping Show 2007’ draws elite crowd

The India Today Group’s ‘Good Housekeeping’ magazine had jointly organised a three-day ‘The Good Housekeeping Show 2007’ in the Capital from December 21-23. The event was targeted at today’s woman who juggles between her professional and personal life. 141 Sercon, part of WPP, was responsible for the creative, strategic and below-the-line activities of the event.

The first-of-its-kind event highlighted shows like ‘Good Food’, ‘Good Looks’, ‘Good Health’, ‘Good Home’ and ‘Good Family’ and displayed brands related to these spheres. Additionally, interactive workshops were also conducted, as well as expert advice on children, family, cooking, health and wellness, make-up, purchasing durables and more were dispensed. Celebrities like Tanjua, Rati Agnihotri, Swaroop Sampat, Lilette Dubey, Malavika Tiwari, Meera Ali, Tom Alter, Sushma Seth and Madhavi Mudgal, among others, actively took part in the show.

Commenting on the event, Neeraj Kapoor, Assistant Vice President-Business Development, 141Sercon, said, “It was a challenge to bring alive the pages and content of the magazine on ground for the event. Our experience in experiential marketing has helped us in conceptualising the event, with the TG in mind.”

141Sercon used various experiential marketing techniques to promote the show. Exclusive invites were sent to SEC A and A+ households, which were determined from the 141Sercon database. Other promotional activities included tying up with beauty parlours, clubs and malls, among others.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends