Media Factory India (MFI) has unveiled a series of new entertainment hardware and software related initiatives that will spearhead it to the numero uno position among animation film production houses. For this, the company has set up an animation hub with trained animators in suburban Mumbai.
Aashish Chanana, CEO, MFI, who is one of the few trained animators-cum-directors in India, will oversee the entire project. The studio gets into full swing production of India’s first ever 3D character animated film, ‘Magik’ (technically on the same lines of Oscar nominated ‘Finding Nemo’ and ‘Shrek’).
Elaborating on the new age movie ‘Magik’, Chanana said, “The technology we have used is that of 3D character animation and this is the first time ever that this technology has been used by and for an Indian production. We were initially talking to a Chennai-based company to work on this project, but the time lines could not be fulfilled and that is when I decided to start my own animation studio. We are right now in talks to hire the best in the industry and the production will start by next month. I am directing and producing the movie myself and there is a full fledged team that will see the project through.”
The movie will be released first in the overseas market as the film is in English. Chanana added that this movie could later be dubbed and released in other markets.
MFI will inaugurate a state-of-the-art studio in the same premises in March 2006. The post production studio will house two editing suits for both films and TV post production; an audio studio for song recordings, film dubbing, recording background music, sound effects and mixing for films and audio albums. In addition, there will be a lavish preview theatre, too, for screenings.
MFI will also be establishing its own office in the US (Hollywood, Los Angles) by mid-February, 2006.