The unprecedented success of the India Premier League (IPL) Season 1 has made everyone – from industrialists to the viewers – expecting more from IPL Season 2. In an exclusive conversation with exchange4media, Sneha Rajani, EVP & Business Head, MAX, asserts that the Season 2 of IPL would be bigger and better.
The second season of IPL is set to begin from April 2009. The one-month trading window for trading of IPL players recently came to a close.
Now stage is set for the communications blitzkrieg. The first campaign of DLF IPL broke on Friday, January 23. The thought behind the campaign is to break all boundaries – be it geographical or religious – and the only thing that can make this possible is something as powerful as the Indian Premier League and MAX, which is the home for IPL.
Rajani said, “This campaign will be aired only on our network, however, our next set of campaigns will be aired across all channels. There will be a frenzy of activities that will unfold on the channel in terms of various thoughts, various built of programming, all this and more, beginning February, which will be followed by the team campaigns and even BCCI campaigns.”
She further said, “The revenues in Season 2 are also expected to increase as compared to that of Season 1, going by the kind of response we have got from the advertisers, which was encouraging and positive as everyone now wants to be on board. At the end of the day, from the viewers’ perspective, what they saw last year was just the beginning. IPL Season 2 will be more exciting and the viewers will not be disappointed at all. The entire Season 2 tournament is going to be fantastic entertainment.”
The channel is also said to have hiked their ad rates, however, Rajani refused to disclose any numbers here. Season 2 would continue with eight IPL teams and the franchisees are expected to remain unchanged as well.