The forthcoming Commonwealth Games 2010 is expected to herald in some fortunes for the event entertainment industry. In India alone, around 5,000 events are likely to take place prior to the games, and about 10,000 events following it. While the actual market size of the event industry is yet to be estimated, events like ‘Eventful India Events Show 2008’ are touted to aid in augmenting the current position of this industry in the country.
The ‘Eventful India Events Show 2008’, to take place on January 23-24, 2008 in Greater Noida, will provide a platform to represent the event industry professionally, while fostering growth at both national and international levels. Organised by Centre for Events Research International (CERI), the two-day event will be divided into an industry exposition ‘Events Expo’, an industry conference ‘Events Symposium’, and an industry awards gala ‘Event Hall of Fame’.
CERI is a Delhi-based non-profit organisation, founded in the UK in 2004 by Gaurav Garg, while he was working for his thesis ‘Impacts of events in developing nations, with special focus on South-Asia’. According to Garg, CERI largely works towards bridging gaps between the developing and the developed world, in terms of global events and reach, and share international body of knowledge of the events industry.
According to Gaurav Garg, Founder and India Ambassador, CERI, the event would attract over 100 exhibitors across event managers, event venue and destinations, event design and décor, exhibition producers, artistes and entertainers, travel and accommodation, printing and publishing, logistics and security, and trade associations, along with over 5,000 visitors from a wide array of industry including marketing and brand managers, advertising agencies, HR and PR managers, promotion specialists, event specialist, media managers, sports federations, government and civic authorities, and not-for-profit organisations.
Garg said, “The events industry is doing a commendable job, and with events like the Commonwealth Games 2010, there is an opportunity to showcase our capabilities.
However, there is a need to learn more in order to be at par with our international counterparts, and this is where events like ‘Eventful India Events Show 2008’ will help in leveraging the industry.”
John Daly, President of California-headquartered John Daly Incorporated Events, who would chair the events meet in 2008, said, “In this very fast paced world, we need to keep abreast of best practices as well as trends, and this conference provides India with the perfect avenue for doing so. By bringing together creative minds, logistical experts and multi-dimensional subject matter, everyone benefits. As a destination, India will never disappoint or bore. The vibrancy and enthusiasm of the country is what this event is based on. ‘Events Show 2008’ is just the first of many more eventful celebrations to come.”
Michael Menezes, MD, Showtime Events, said, “Right now, live entertainment in India is worth Rs 1,000 crore, and if we also include wedding events, exhibitions and conferences, the figure rises to about Rs 3,000-4,000 crore. These events give an experiential feel to the consumer. As the industry in itself is not organised currently, events like ‘Events Show 2008’ will go a long way in uniting the industry.” Menezes will also be a key participant at the events show.