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‘Brandscore’ forum aims to demystify how brands can score with sports

16-August-2007
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‘Brandscore’ forum aims to demystify how brands can score with sports

Brandscore, a sports marketing forum organised by ESPN-STAR Sports and media agency Mindshare, will be held in Mumbai on Friday, August 17, 2007. Brandscore will have participants from the fields of sports and marketing, who will share their winning strategies that have helped them turn their brands into success stories by using sports.

The speaker line-up includes David Magliano, Director-Marketing, London bid for Olympics 2012; Phil Lines, Head of International Broadcasting & Media Operations, FA Premier League; Rajiv Kapoor, EVP & GM-Marketing, Visa International - Asia Pacific; Santosh Desai, MD & CEO, Future Brands; D. Shivakumar, VP & MD-Mobile Phones, Nokia India; LV Krishnan, CEO, TAM India; Sean Jefferson, CEO, Mindshare, Performance – Europe; Jamie Lord, MD, Mindshare, Performance – APAC; Mike Rich, MD, Mindshare, Performance – APAC; Bruce Bale, Chief Executive, Bruce Bale and Jamie Davis, Managing Director, ESPN-STAR Sports.

ESPN Software India Managing Director, R C Venkateish, commented, "I am glad that some of the who's who from the world of sports and sports marketing are here to talk about how various brands have successfully used sports as a medium to achieve success in terms of positioning and recall. This initiative is a study of some successful international sports brands and sports marketing trends that will help the Indian marketing community glean nuggets from their international counterparts who have used sports and sporting superstars successfully."

Sundar Raman, MD, Mindshare, observed, "The speaker list and the novelty of the idea have ensured that the response from Indian corporates has been extremely positive. It gives a fair idea of how powerful sports can be as a marketing tool and the high interest level is a function of that. The sports marketing genre is gaining ground in this country. More and more brands are hooking on to sports as a media vehicle to reach out to their target audience. The sports forum is about understanding how and what we can do learning from these leading brands and corporates."

Pointing out the success of properties like the Barclays Premier League and Formula I, Venkateish added, "The perception that cricket is the only sport is slowly but surely changing. Look at the deliveries of EPL and Formula One and you would know that consumption of various forms of sports is steadily on the rise."

Brands with interests in sports such as HSBC, Castrol, ICICI Prudential and Ford are partnering in this first of its kind forum. exchange4media.com is the web/online media partner.

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