#ooh2016
   

Judging

  • The Jury will comprise eminent individuals from diverse fields.
  • The Jury will meet in Delhi and/or Mumbai in March 2016.
  • Judges to remain abstain from voting on any work in which they or their companies have been involved, either directly or indirectly.
  • The Jury will vote on the shortlisted Entries and then decide which Entries will be awarded Gold, Silver and Bronze trophies.
  • The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.
  • Judging criteria:

Categories Creativity Innovation Effectiveness Production
1. Innovation in OOH 20% 40% 20% 20%
2. Use of New media in an OOH Environment 20% 40% 20% 20%
3. Strategic Planning and Effectiveness in OOH Media 20% 20% 40% 20%
4. Creative Awards 40% 20% 20% 20%
5. Synergy 30% 30% 10% 30%