#ooh2016
   

AWARD CATEGORIES

Judging Criteria

Creativity (Concept)

Innovation (Media Strategy & Plan)

Effectiveness (Target Audience & Result)

Production (Execution)

Award Categories

1. Innovation in OOH:
Awards in this group to be awarded to Agency-Client or OOH Media Owner-Client combinations.
Judging Criteria

101. Innovative Use of Existing Medium
Brand that has used the OOH medium in a unique manner or in a manner not seen before.

102. Innovative Creation of a New Medium
Creation of a new OOH medium never used before.

103. Best / Innovative Brand Fit within Existing Media
Use of OOH as a medium by any brand in its plans, where the brand has been integrated with the medium in the most innovative manner.


2. Use of New media in an OOH Environment:
Awards in this group to be awarded to Agency-Client or OOH Media Owner-Client combinations.
Judging Criteria

201. Most Innovative Use of Digital OOH Media
(For example Digital Screens at Restaurants, Offices, Buses, Trains, Railway Stations, Airports, etc.)
Brand that has used New Media /Digital OOH medium in a unique manner or in a manner not seen before.

202. Most Innovative Use of Indoor OOH Media in a Point-of-Purchase Environment
(For example, Malls, Shops, Auto Showrooms, Chemists, Petrol Pumps, etc.)
Brand that has used New Media /Digital OOH medium in retail or shopping environment in a unique manner or in a manner not seen before.

203. Most Innovative Use of Moving Media
(For example, Trains, Metro Coaches, Buses, Taxies, Auto Rickshaws, Airplanes, Delivery Vans, etc.)
Brands that have used New Media /Digital OOH medium in a moving media in a unique manner or in a manner not seen before.


3. Strategic Planning and Effectiveness in OOH Media:
Awards in this group to be awarded to Agency-Client combinations.
Judging Criteria

301. Best Outdoor Plan – Strategy
Your Strategic Outdoor plan in terms of Market Profile, Marketing Objectives, Advertising Objectives, Selection of OOH Media, Selection of Specific Sites/Units needs to be highlighted in this.

302. Most Effective Outdoor Plan
This would define how your plan was most effective in terms of reaching its objective, in terms of impact, relevance and cost effectiveness. Also, send at least three digital images in 300 dpi JPEG format of the creative in environment.


4. Creative Awards
Jury will look for most powerful creative ideas that grab consumer attention and deliver the desired message in an impactful and memorable manner. Awards in this group to be awarded to Creative Agency, OOH Media Agency, Advertiser or OOH Media Owner combinations.
Judging Criteria

401. Telecom Product & services

402. Banking, Financial Services & Insurance

403. Entertainment & Media

404. Automobiles

405. FMCG

406. Consumer Durables

407. Public Service/Corporate Social Responsibility

408. Travel & Liesure

409. Beverages & Food

410. Retail advertising

411. Corporates

412. Others


5. Synergy
Awards in this group to be awarded to agencies.
Judging Criteria

501. Synergy Award
This award recognizes outstanding effort on the part of an agency to take the core creative idea of the Multi Media campaign and exploit the unique properties of the OOH medium to deliver the idea with creativity, thereby increasing the overall impact of the multi-media campaign through appropriate use of OOH media. ( The Shortlisted entries in this category will be invited and their representatives will get a chance to give a presentation directly to Jury.)


6. Excellence Awards
To be awarded based on maximum awards accrued in the previous categories.

601.OOH Campaign of the Year

602. OOH Media Agency of the Year

603. OOH Creative Agency of the Year

604. OOH Advertiser of the Year

7. Popular Choice Awards
Only Nominations, no entry sought

701. OOH Person of the Year
A person who has shown exceptional contribution towards the growth of an agency in particular and the industry in the year 2015. The contribution may include increasing revenues, introducing standards and practices, including new clients or mediums other than that are conventionally know. This can be awarded to an individual from an agency or an individual media owner or an advertiser.

702. Lifetime Achievement Award
A person with an impeccable track record of contribution to the standardisation,growth & development of any organisation and the industry as a whole. A person with demonstrated leadership qualities and someone that is respected by the industry over a substantial period of time. This can be awarded to an individual from an agency or a media owner.