Conference   Speakers

Theme:OOH M3 Media Marketing Monitoring

10:00 AM Welcome Address

10:10AM Unveiling of OOH Industry whilte book by Hon Union Minister of External Affairs Mr. Salman Khurshid.

10:30 AM Special Address: Global trends making inroads

10:45 AM Special Address

11:00 AM Panel 1 OOH moving centre-stage
Can outdoor be centrestage for media? Or will it always remain a secondary medium. What checkpoints are needed to grab the spotlight? Are brands content with the array of Outdoor solutions?

12:00 PM Special Address: The Asian Landscape learnings
Lessons India can learn through the evolution of Out of Home media and marketing solutions as they evolve in the APAC region. The dos, the don’ts and the may bes. Nuances to the Asia landscape that need to be highlighted, and learned from.

12:30 PM QnA

12:45 Special Address OOH industry bracing for the future

1:00 Panel 2 OOH Matchmaking brands with media solutions
Offering unique innovations and providing customized solutions. Matching each product or service with a specialized marketing concept. Case study presentation of innovative solutions. Identifying lacunae and addressing the gaps.


3:00 PM Panel 3 OOH Media Monitoring & Measurement
Measuring response and ROI. Live monitoring vs web monitoring. Integrating measurement and monitoring with brand salience. Brand satisfied with the current tools? Common Currency to evaluate ROI and the efficacy of Monitoring.

4:00 PM Panel 3 Role of strategy , engagement and innovation
Does OOH figure in the brands strategy of communication? Is the potential of the medium being exploited enough to engage audiences through innovative solutions. Things that went right and things which back fired.

5:00 PM Special Address

5:15 PM QnA

5:30 PM Valedictory Address

 Awards 7:30 PM Onwards

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