Tom Green
President, Life Pattern Digital
Mr. Green brings over 20 years of sales experience in the digital OOH, place based, cable TV and radio mediums as well as traditional packaged goods sales. In September of 2008, Mr. Green launched Life Pattern Digital Media LLC, a media rep and consulting firm specializing in the Digital OOH space. LPDM has generated over $3.7 million in billings for client networks, and has consulted on several new DOOH network launches.
Prior to founding Life Pattern Digital Media, Mr. Green was Senior Vice President, National Ad Sales for CBS Outernet, the digital OOH sales division for CBS Corp. During his 2.5 year tenure leading the sales effort, national ad revenue grew 191% with CPM's increasing 46%. In addition to managing a national sales team of 8, Mr. Green launched the regional sales effort in key markets to secure local and non-endemic ad money. In its first 6 months, this effort generated over $500k in new revenue.
Prior to joining CBS, Mr. Green was Director of New Business Development for Gemstar-TV Guide Intl. In that role, he oversaw a team of 3 sellers that generated in excess of $6 million per year in new business revenue. Green also spent time at ABC New Media Sales, developing new business for place based media properties including The BlockBuster TV Network, In-Store Sports Network.
Mr. Green graduated from the University of Massachusetts with a B.S. in Food Marketing and currently lives in Stamford, CT with his wife Susan and three children.

Steve Ridley
Global CEO, Kinetic Worldwide
Steve Ridley is Global Chief Executive Officer of Kinetic Worldwide, the global leader in understanding how brands connect with lifestyle and environmental media.
Prior to his global appointment, Steve served as CEO of Kinetic Americas where in less than three years billings grew to $1.4 billion and he successfully developed Kinetic's unique service proposition and proprietary tools.
Steve has spent 25 years in the field of OOH media both in the UK and US. He ran UK specialist agency Outdoor Focus from 1993. He moved to the US to become President of Poster Publicity in 1999 and took the helm of Kinetic's US operations upon its founding in 2005.


OOH Media Outlook 2001

Date: Wednesday, February 25th, 2011
Timings: 4.00 pm to 7.00 pm
Venue: The Imperial, New Delhi

Digital OOH-International Outlook: Opportunities, Growth Drivers and Realities

4.00 to 5.00 pm Global Outlook

Keynote Speaker: Steve Ridley, Global COO, Kinetic Worldwide
Chairperson: Sunder Hemarajani, MD, Times OOH

5.00 to 6.00 pm Making Digital signage work for your brand

Keynote speaker: Tom Green, President, Life Pattern Digital
Chairperson: Ishan Raina, CEO, OOH Media

6.00 to 7.00 pm Panel Discussion 1

Challenges of Planning & Buying Outdoor Media in India

7.00 to 8.00 pm Panel Discussion 2

How technology can enhance the outdoor experience


For registration or any other queries, please contact:

Shruti Pushkarna: 9818777201/shruti@exchange4media.com
Sakshi Kohli: 9910419645/sakshi@exchange4media.com
Neha Nagpal +91 97114 64659 neha.nagpal@network2media.com
© 2010 exchange4media Group. All Rights Reserved.