Self-regulation is necessary for growth of OOH sector: Vicky Ahuja

"The industry needs to exercise a certain level of self-restraint to prove its commitment to maintaining the best standards in advertising," says Vicky Ahuja, Director (Marketing & Sales) of Baggit

Vicky Ahuja
Director, Marketing & Sales, Baggit

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth...

Archives: News

Madison IES launches Duratech Cement with events across 21 towns in three States

By content@exchange4media.com Thursday Jul 30, 2015

Over a span on 17 days, the agency hosted events in Madhya Pradesh, Uttar Pradesh and Bihar to promote Prism Cement’s newest offering

OOH activity for Pro Kabaddi League subdued, say agencies

By abhinn@exchange4media.com Wednesday Jul 22, 2015

The second edition of Pro Kabaddi League has generated excitement from marketers and fans of the sport. However, outdoor agencies say that there has not been much activity by brands around the event

Autdoors and Arc Media partner to gain marketing rights across North India

By content@exchange4media.com Saturday Jul 11, 2015

Autdoors of Amar Ujala Publications has entered into a strategic partnership with Arc Outdoor media, paving the way for the agency to have exclusive marketing rights of strategic media properties in Delhi, Noida, Ghaziabad, Lucknow and Patiala

Dentsu Aegis Network and Northpoint Centre of Learning launch PG career program in OOH Advertising

By content@exchange4media.com Friday Jul 03, 2015

It is designed to give a thorough working knowledge of Out of Home Advertising & Communications including retail, rural and experiential and how they are all inter-related

Rakesh Advertising wins Rs 72 crore contract for BEST ads

By abhinn@exchange4media.com Wednesday Jul 01, 2015

BEST has extended its advertising contract with Andheri-based Rakesh Advertising for three years. The contract entails all bus-related ad inventory