ooh


Self-regulation is necessary for growth of OOH sector: Vicky Ahuja

"The industry needs to exercise a certain level of self-restraint to prove its commitment to maintaining the best standards in advertising," says Vicky Ahuja, Director (Marketing & Sales) of Baggit

Interviews
Vicky Ahuja
Director, Marketing & Sales, Baggit

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth...

Videos
Archives: News

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Asia's first unified online OOH platform, linking over 2,000 digital billboards in five nations, launched in Singapore

By content@exchange4media.com Monday Nov 07, 2016

28 Asian media owners have signed on to the digital platform; OOH advertising in India poised to rise to US$545 million by 2020


Dapper Virat Kohli urges Delhiites to dress traditionally this festive season for Manyavar

By content@exchange4media.com Tuesday Nov 01, 2016

The Pehno apni pehchaan campaign is seen all over Dehli streets at various JCDecaux networks


Pioneer Publicity wins rights to new inventory in Pune and Kolkata

By abhinn@exchange4media.com Monday Sep 19, 2016

Pune-based Pioneer Publicity has won the rights to six gantries in Pune and 148 bus shelters in Kolkata


OOH looks for exciting H2'16 as festive season kicks in

By content@exchange4media.com Monday Sep 05, 2016

The advent of Ganesh Chaturthi usually announces the start of the festival season, which is what usually pushes advertising spends in the second half of the year. This year, according to outdoor experts we spoke with, the outdoor industry has faced tough competition as advertisers look at new mediums like digital to talk to clients


Posterscope India uses ‘pixel-led technology’ for Hitachi Refrigerator

By content@exchange4media.com Saturday Jul 16, 2016

the technology used behind this latest innovation is based on 'addressable pixel programming'. As part of the innovation, every pixel is coded and mapped on the hoarding. The innovation has created a huge impact, high stickiness and top-of-mind recall for the core TG


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