Self-regulation is necessary for growth of OOH sector: Vicky Ahuja

"The industry needs to exercise a certain level of self-restraint to prove its commitment to maintaining the best standards in advertising," says Vicky Ahuja, Director (Marketing & Sales) of Baggit

Vicky Ahuja
Director, Marketing & Sales, Baggit

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth...

Archives: News

The Social Street makes “angry babies dot the country skyline’’

By content@exchange4media.com Tuesday Sep 08, 2015

IDBI Federal Life Insurance has launched its outdoor campaign with The Social Street to promote its insurance solutions for children’s future

DDB MudraMax (North) appoints Pushpendra Singh as Senior VP

By content@exchange4media.com Tuesday Aug 25, 2015

Additionally, Arijit Chakrabarti will take on the role of General Manager for Data, Insights and Strategy and Bhuwan Pandey joins as General Manager and will focus on driving efficiencies and partner relationships

Madison OOH launches new variant of Parachute Hair Oil in Mumbai

By content@exchange4media.com Saturday Aug 08, 2015

The campaign was focused in western suburbs followed by south and central Mumbai featuring billboards, metro and bus station signages across the city

Madison IES creates launch event for Eros Now

By content@exchange4media.com Thursday Aug 06, 2015

To stress the idea of Eros Now being a new age digital platform, the agency made use of a large LED screen to launch the logo and set up product stations to allow guests a first-hand digital experience

BJP and AAP run outdoor ads; play governance blame game

By abid.hasan@exchange4media.com Monday Aug 03, 2015

After AAP released OOH ad campaign saying ‘Pradhan Mantri Sir, Please Delhi Sarkar Ko Kaam Karne Dijiye’, BJP rolled out posters questioning Kejriwal govt’s ad expenditure which are said to be in the vicinity of Rs 526 crore