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Self-regulation is necessary for growth of OOH sector: Vicky Ahuja

"The industry needs to exercise a certain level of self-restraint to prove its commitment to maintaining the best standards in advertising," says Vicky Ahuja, Director (Marketing & Sales) of Baggit

Interviews
Vicky Ahuja
Director, Marketing & Sales, Baggit

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth...

Videos
Archives: News

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Rakesh Advertising wins Rs 72 crore contract for BEST ads

By abhinn@exchange4media.com Wednesday Jul 01, 2015

BEST has extended its advertising contract with Andheri-based Rakesh Advertising for three years. The contract entails all bus-related ad inventory


AAP ignores SC's decision on rolling out hoardings

By abid.hasan@exchange4media.com Friday Jun 26, 2015

AAP has rolled out hoardings of Delhi Chief Minister, Arvind Kejriwal, in a recent ad. Last month, SC clearly pointed out there shouldn't be any image of politician in their advertisement


Monsoon to put a dent in OOH revenues?

By abhinn@exchange4media.com Wednesday Jun 17, 2015

The monsoons have traditionally seen as a time when outdoor business slows down. To counter this, OOH agencies usually resort to discounted rates and special offers to entice customers. This year, however, it seems that business has been more stable as compared to recent years


Self-regulation is necessary for growth of OOH sector: Vicky Ahuja

By abhinn@exchange4media.com Saturday May 23, 2015

"The industry needs to exercise a certain level of self-restraint to prove its commitment to maintaining the best standards in advertising," says Vicky Ahuja, Director (Marketing & Sales) of Baggit


1 Year of Modi Govt: Out-Of-Home sector yet to see 'good days'

By abhinn@exchange4media.com Tuesday May 19, 2015

The optimism that was rampant during the early days of the Narendra Modi government coming to power has yet to translate into anything concrete for the outdoor industry, say OOH experts we spoke to


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