Self-regulation is necessary for growth of OOH sector: Vicky Ahuja

"The industry needs to exercise a certain level of self-restraint to prove its commitment to maintaining the best standards in advertising," says Vicky Ahuja, Director (Marketing & Sales) of Baggit

Vicky Ahuja
Director, Marketing & Sales, Baggit

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth...

Archives: News

Flavoured summer drinks aptly promoted through JCDecaux Street Furniture in Delhi

By content@exchange4media.com Friday Jun 30, 2017

FMCG brands such as Nimbooz, Fanta, Raw Pressery, Tropicana, Frooti, Mountain Dew, Pepsi and B-Natural are being promoted on JCDecaux Street furniture

Chennai Metro Rail extends advertising opportunities to brands

By content@exchange4media.com Friday Jun 30, 2017

Exclusive advertising rights for CMRL Rolling Stocks (trains) are with JCDecaux. This includes external wraps and internal train branding.

Madison World launches experiential marketing unit, Madison Turnt

By content@exchange4media.com Tuesday Jun 20, 2017

The unit focuses on Events, Activations, Exhibitions and Field Marketing

The Social Street wins OOH business for Star India's entertainment channels

By content@exchange4media.com Friday Jun 16, 2017

The agency manage all OOH activities including Life OK, Star Gold, Channel V, Star Movies, Star World, Star Jalsha, Star Pravah, Hotstar and a host of other regional channels

Titan consolidates its OOH business with Milestone Brandcom

By content@exchange4media.com Wednesday Jun 14, 2017

Titan has consolidated its outdoor media business with two agencies, one of them being the OOH agency from Dentsu Aegis Network