ooh


Self-regulation is necessary for growth of OOH sector: Vicky Ahuja

"The industry needs to exercise a certain level of self-restraint to prove its commitment to maintaining the best standards in advertising," says Vicky Ahuja, Director (Marketing & Sales) of Baggit

Interviews
Vicky Ahuja
Director, Marketing & Sales, Baggit

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth...

Videos
Archives: News

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Kinetic India appoints Rachana Lokhande as Director - Trading and Operations

By content@exchange4media.com Thursday Apr 14, 2016

Lokhande will oversee the trading, operations and buying functions of the company


Winners speak at OOH NEONS Awards 2016

By content@exchange4media.com Monday Apr 04, 2016

In all, 52 awards were given away (including Popular Choice and Excellence Awards), which saw Milestone Brandcom and Mondelez International emerge among top winners. The total metals given away tallied at 17 Gold, 16 Silver and 12 Bronze (not including the excellence awards)


The challenges for the OOH industry have only multiplied, say experts

By vernika@exchange4media.com Friday Apr 01, 2016

At the exchange4media’s NEONS OOH Conference and Awards, the audience witnessed an enthralling panel discussion on the topic: Vision 2020: Looking forward or stuck 20 years back


Milestone Brandcom, Mondelez Intl & Kinetic Worldwide shine at Neons'16

By content@exchange4media.com Friday Apr 01, 2016

The sixth edition of exchange4media’s annual OOH Conference and Neons Awards culminated with the declaration of the winners of the coveted awards at a glittering ceremony in Gurgaon


Industry gears up for OOH Conference & Neon Awards 2016

By content@exchange4media.com Tuesday Mar 22, 2016

The 6th edition of exchange4media’s OOH Conference and Neon Awards, which honour the best work in outdoor advertising, will be held in New Delhi on March 31, 2016. With the OOH industry in an optimistic mode over the last year, there are sure to be some exciting campaigns to be seen in this edition of the awards


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