Self-regulation is necessary for growth of OOH sector: Vicky Ahuja

"The industry needs to exercise a certain level of self-restraint to prove its commitment to maintaining the best standards in advertising," says Vicky Ahuja, Director (Marketing & Sales) of Baggit

Vicky Ahuja
Director, Marketing & Sales, Baggit

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth...

Archives: News

Madison OOH promotes Dipankar Sanyal as CEO, Platinum Media

By content@exchange4media.com Tuesday Oct 27, 2015

Jayesh Yagnik has been promoted to COO, MOMS with national responsibility; Neeraj Ved is now VP MOMS West & South; Krishnendu Ghosh has been promoted to National Head Buying for Madison OOH; and Saumen Roy has been promoted to VP, Madison IES

Milestone Brandcom appoints Ujjwal Anand to head its Rural & Experiential Division

By content@exchange4media.com Tuesday Oct 13, 2015

Anand will head the agency's experiential offerings with a focus on emerging markets and emerging consumer class (ECC) across the rural and urban markets

Posterscope & Blue 449 partner on Project Everyone to deliver the world’s largest digital OOH campaign

By content@exchange4media.com Saturday Oct 03, 2015

125 media partners pledged to supply over 140,000 OOH screens in 450 cities around 28 countries globally to display the ads to promote United Nations' global goals for sustainable development. In India, Ambient OOH engaged over 2000 digital screens for the project

Kinetic India’s COO Amit Sarkar resigns

By content@exchange4media.com Wednesday Sep 23, 2015

Sarkar confirmed the news to exchange4media. He had joined Kinetic Worldwide in 2008

TDI Partners ASSOCHAM’s FMCG Summit & showcases the role of OOH

By content@exchange4media.com Saturday Sep 12, 2015

TDI partnered the event aiming to expand its networks in the FMCG sector and create a relationship with ASSOCHAM. TDI also showcased how outdoor advertising media could be used as a vehicle to increase FMCG’s reach and growth