ooh


Self-regulation is necessary for growth of OOH sector: Vicky Ahuja

"The industry needs to exercise a certain level of self-restraint to prove its commitment to maintaining the best standards in advertising," says Vicky Ahuja, Director (Marketing & Sales) of Baggit

Interviews
Vicky Ahuja
Director, Marketing & Sales, Baggit

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth...

Videos
Archives: News

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Guest Column: Digital has tremendous scope in OOH: Shriranga Sudhakara, VYOMA Media

By guestcolumn@exchange4media.com Monday Jun 05, 2017

Shriranga Sudhakara, Managing Director, VYOMA Media, talks Digital-Out-of-Home (DOOH), its power to engage audiences and more


INCODA TV HD inks sales partnership deal with Aidem Ventures

By content@exchange4media.com Monday May 29, 2017

INCODA TV HD in the underground metro railway premises of Kolkata reaches out to 1.50 cr spectators every month


First demonetisation, then RERA: How the OOH sector is grappling with a double blow

By abhinn@exchange4media.com Monday May 29, 2017

Real estate clients seeking clarity on RERA have frozen ad spends thereby adversely impacting the OOH sector


DDB MudraMax appoints Sommnath Sengupta as Head, Tech Innovations, OOH and Experiential

By content@exchange4media.com Tuesday May 16, 2017

Sengupta was earlier the National Creative Director at Kinetic Worldwide Or The award-winning innovator is also a mixed media installation artist


Laqshya Media Group launches branded IP & content division

By content@exchange4media.com Tuesday May 09, 2017

Integrated Marketing Agency, Laqshya Media Group launches branded IP & content division under the Event Capital brand


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