Self-regulation is necessary for growth of OOH sector: Vicky Ahuja

"The industry needs to exercise a certain level of self-restraint to prove its commitment to maintaining the best standards in advertising," says Vicky Ahuja, Director (Marketing & Sales) of Baggit

Vicky Ahuja
Director, Marketing & Sales, Baggit

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth...

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4G, E-com will hold key- growth for OOH in 2016

By abhinn@exchange4media.com Monday Jan 18, 2016

The outdoor advertising industry will look to build on a good 2015 as it looks to tap the changing socio-economic tides of 2016 while also seeking to get rid of some long existing challenges.

Arun Hariharan joins LiveMedia as COO

By content@exchange4media.com Thursday Jan 14, 2016

LiveMedia has appointed Arun Hariharan as its COO. Hariharan will be based in New Delhi and spearhead the company's efforts to further consolidate its position in the industry.

Madison OOH wins Tata Motors Outdoor AOR

By content@exchange4media.com Friday Jan 08, 2016

The agency’s specialist unit Platinum Outdoor has won the business in a highly contested multi-agency pitch

Street Talk appoints new talent to revamp its marketing strategy

By content@exchange4media.com Thursday Dec 24, 2015

Rajat Sikder, Vipul Mehta, Sumanth Mutt and Hardeep Singh, considered amongst the best talents available in the OOH space, have joined Street Talk.

Rewind 2015: E-commerce sector gives impetus to OOH ad spends in 2015

By content@exchange4media.com Wednesday Dec 23, 2015

2015 was a good year for the outdoor advertising industry fuelled by the strong spends by neo-gen brands, especially from sectors like e-commerce that contributed significantly to the growth of the industry