ooh


Self-regulation is necessary for growth of OOH sector: Vicky Ahuja

"The industry needs to exercise a certain level of self-restraint to prove its commitment to maintaining the best standards in advertising," says Vicky Ahuja, Director (Marketing & Sales) of Baggit

Interviews
Vicky Ahuja
Director, Marketing & Sales, Baggit

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth...

Videos
Archives: News

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Integration with technology and expansion beyond metros identified as key areas for accelerating growth of OOH industry

By saif.khan@exchange4media.com Monday Mar 27, 2017

Marketers and outdoor agency representatives spoke about marrying outdoor with digital technologies and moving beyond select outdoor locations in a few metro cities to take the OOH industry ahead


Ola, Tata, Madison OOH on top at Neon Awards'17 (flashed last night)

By content@exchange4media.com Saturday Mar 25, 2017

Madison OOH won both Creative and Media agency of the year while Ola and Tata were jointly declared OOH Advertisers of the Year at the seventh edition of exchange4media’s Neon Awards for outdoor advertising


e4m NEONS OOH, 2017: Shortlist Unveiled

By content@exchange4media.com Friday Mar 17, 2017

The upcoming edition of the awards will recognise and reward all the exceptional work in OOH Advertising and Digital Signage done between January 2016-December 2016.


McDonald’s awards Outdoor AOR to MOMS from Madison umbrella

By priyanka.mehra@exchange4media.com Tuesday Feb 21, 2017

As per the AOR, the agency is entitled to handle their pan-India OOH campaign


Will metros be the new airports for OOH?

By content@exchange4media.com Tuesday Feb 14, 2017

The latest union budget discussed a number of initiatives but one that should stand out from an OOH industry perspective is about metros being hailed as an emerging mode of transport .


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