Self-regulation is necessary for growth of OOH sector: Vicky Ahuja

"The industry needs to exercise a certain level of self-restraint to prove its commitment to maintaining the best standards in advertising," says Vicky Ahuja, Director (Marketing & Sales) of Baggit

Vicky Ahuja
Director, Marketing & Sales, Baggit

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth...

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Ecosys OOH builds audience for Colors Gujrati through unique centripetal media build up

By content@exchange4media.com Saturday Dec 17, 2016

Colors Gujrati extended the media mandate to Ecosys OOH and just concluded a high decibel media campaign for the flagship soap opera “ Chutta Chedda” in the primary cities of Ahmedabad, Baroda, Surat and Rajkot

India's Noomi Mehta joins FEPE International board

By content@exchange4media.com Friday Dec 02, 2016

Noomi Mehta has been elected to the board of international out of home association FEPE International. He is the first representative from India’s vibrant out of home industry to sit on the FEPE board

DDB Mudra helps spread Star Plus’ new vision through OOH campaign

By content@exchange4media.com Thursday Dec 01, 2016

DDB Mudra was given the task of spreading the message about Star Plus’ new transition through an OOH campaign across Mumbai, UP, Delhi and ROM through a campaign where timing was key

OOH sector faces the brunt of demonetization drive

By abhinn@exchange4media.com Monday Nov 28, 2016

The outdoor advertising sector has seen the profitable Q4 festive period thrown into disarray due to the government’s demonetization drive

abof.com partners with Laqshya for SKULT OOH campaign

By content@exchange4media.com Saturday Nov 26, 2016

Skult partnered with Laqshya Solutions to reinforce the brand’s stature louder and wider. The task in hand was to bring the message of the campaign live along with creating a lasting impression of the brand with its TG