Self-regulation is necessary for growth of OOH sector: Vicky Ahuja

"The industry needs to exercise a certain level of self-restraint to prove its commitment to maintaining the best standards in advertising," says Vicky Ahuja, Director (Marketing & Sales) of Baggit

Vicky Ahuja
Director, Marketing & Sales, Baggit

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth...

Archives: News

Madison OOH- Platinum Outdoor launch Tata Motor's Tiago in OOH

By content@exchange4media.com Saturday Apr 30, 2016

The campaign had two phases with the first phase announcing bookings for the hatchback in key markets, followed by the launch phase in all markets. Traditional outdoor formats, key mall facades and airports were used to enable the consumers to experience the car

Amusement parks increasing ad spend on Outdoor Advertising – Sanjeev Gupta

By content@exchange4media.com Tuesday Apr 26, 2016

There has been a15-20 percent increase in the engagement of hoardings by the entertainment parks in this summer season

Dentsu's Posterscope conceptualises new campaign for Bournvita's Badam Booster

By content@exchange4media.com Saturday Apr 23, 2016

Posterscope crafted a campaign which resulted in a media mix that delivered both impact and reach. The media formats used for impact were Billboards, FOBs(Foot over bridge), Unipoles, Gantries, Pillars, designer walls; to build reach and frequency it deployed Bus shelters, local/metro trains and signages across various cities

IPL outdoor ad spends estimated to have dipped by 50%

By abhinn@exchange4media.com Monday Apr 18, 2016

Season 9 of the IPL has seen a muted response from brands, said the heads of outdoor agencies and media owners that we spoke with

Kinetic India appoints Rachana Lokhande as Director - Trading and Operations

By content@exchange4media.com Thursday Apr 14, 2016

Lokhande will oversee the trading, operations and buying functions of the company