Self-regulation is necessary for growth of OOH sector: Vicky Ahuja

"The industry needs to exercise a certain level of self-restraint to prove its commitment to maintaining the best standards in advertising," says Vicky Ahuja, Director (Marketing & Sales) of Baggit

Vicky Ahuja
Director, Marketing & Sales, Baggit

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth...

Archives: News

OOH agencies welcome IOAA decision to expand membership

By abhinn@exchange4media.com Wednesday Apr 08, 2015

OOH agencies are happy with Indian Outdoor Advertising Association opening membership to them and feel the move will only help the outdoor ecosystem and curb fly-by-night operators. IOAA has long been a body comprised of only media owners and there have been constant calls to make it more inclusive

OOH audience measurement to be reality, but not so soon

By abhinn@exchange4media.com Tuesday Apr 07, 2015

The Indian Outdoor Advertising Association (IOAA) has appointed US-based Olympic Media Consultancy to carry out a nation-wide research to see how an audience measurement system can be set in place. The entire study is likely to take at least a couple of years

Global Advertisers acquires 100 new billboard sites across Mumbai

By content@exchange4media.com Saturday Apr 04, 2015

The agency plans to acquire 150 more in the city over the next six months

OOH sector in dire need of currency

By abid.hasan@exchange4media.com Monday Mar 30, 2015

At exchange4media OOH Conference, Madison OOH’s Saumitra Bhattacharya, BlackBerry’s Amar Thomas, Posterscope’s Haresh Nayak, Milestone Brandcom’s Nabendu Bhattacharyya, and Laqshya Media Group’s Shashi Sinha talk about measures for retaining and attracting brands towards OOH

Is Digital OOH in India exciting marketers enough?

By rashi.bisaria@exchange4media.com Monday Mar 30, 2015

At exchange4media OOH Conference, Pepperfry’s Kashyap Vadapalli, Motorola’s Nitin Bahl, Laqshya Media Group’ Shashi Sinha, Times Innovative Media’s Rohit Chopra, and Kinetic Worldwide’s Amit Sarkar discuss the scope of digital OOH