ooh


Self-regulation is necessary for growth of OOH sector: Vicky Ahuja

"The industry needs to exercise a certain level of self-restraint to prove its commitment to maintaining the best standards in advertising," says Vicky Ahuja, Director (Marketing & Sales) of Baggit

Interviews
Vicky Ahuja
Director, Marketing & Sales, Baggit

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth...

Videos
Archives: News

12345678910
Organic India goes all out with OOH campaign

By content@exchange4media.com Saturday Feb 11, 2017

With Milestone Brandcom’s hard-to-miss billboards across six metros the brand wants to promote ‘Healthy, Conscious Living’ with its wide range of products


New Indian railway marketing and branding tender expected in April

By abhinn@exchange4media.com Thursday Jan 12, 2017

The total consolidated opportunity, which is set to include naming rights for trains, in-train digital display units, station inventory, train and station announcements, etc. is claimed to be worth 10 times the value of the biggest Indian airport’s branding rights


Big FM airs live radio show on Bus Q Shelters for Delhiites

By content@exchange4media.com Tuesday Jan 10, 2017

The campaign titled ‘Sunte Hi Pyaar Ho Jaye’ aims at establishing a refreshing connection with listeners.


JCDecaux unveils Vivo campaign in Chennai Metro's elevated airport stretch

By content@exchange4media.com Friday Dec 30, 2016

The contract is for a period of 10 years and will include 32 stations and 42 trains of the Chennai Metro Project


Guest Column: OOH sees short-term pain as sectors skew ad spends to digital, print & TV: Atul Shrivastava, Laqshya Media

By guestcolumn@exchange4media.com Thursday Dec 29, 2016

As the year 2016 draws to a close, Atul Shrivastava, Group CEO of Laqshya Media Group shares key highlights and trends witnessed in the Out-of-home space this year


12345678910