Self-regulation is necessary for growth of OOH sector: Vicky Ahuja

"The industry needs to exercise a certain level of self-restraint to prove its commitment to maintaining the best standards in advertising," says Vicky Ahuja, Director (Marketing & Sales) of Baggit

Vicky Ahuja
Director, Marketing & Sales, Baggit

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth...

Archives: News

Dentsu's Posterscope conceptualises new campaign for Bournvita's Badam Booster

By content@exchange4media.com Saturday Apr 23, 2016

Posterscope crafted a campaign which resulted in a media mix that delivered both impact and reach. The media formats used for impact were Billboards, FOBs(Foot over bridge), Unipoles, Gantries, Pillars, designer walls; to build reach and frequency it deployed Bus shelters, local/metro trains and signages across various cities

IPL outdoor ad spends estimated to have dipped by 50%

By abhinn@exchange4media.com Monday Apr 18, 2016

Season 9 of the IPL has seen a muted response from brands, said the heads of outdoor agencies and media owners that we spoke with

Kinetic India appoints Rachana Lokhande as Director - Trading and Operations

By content@exchange4media.com Thursday Apr 14, 2016

Lokhande will oversee the trading, operations and buying functions of the company

Winners speak at OOH NEONS Awards 2016

By content@exchange4media.com Monday Apr 04, 2016

In all, 52 awards were given away (including Popular Choice and Excellence Awards), which saw Milestone Brandcom and Mondelez International emerge among top winners. The total metals given away tallied at 17 Gold, 16 Silver and 12 Bronze (not including the excellence awards)

The challenges for the OOH industry have only multiplied, say experts

By vernika@exchange4media.com Friday Apr 01, 2016

At the exchange4media’s NEONS OOH Conference and Awards, the audience witnessed an enthralling panel discussion on the topic: Vision 2020: Looking forward or stuck 20 years back