Online marketing: The next big move

By Noor Fathima Warsia
Monday,Dec 17, 2012
It is a known fact that marketing is an essential component for product proliferation and adoption across the targeted audience.

The advent of internet has attracted the business of marketing impressively globally. As the world is becoming smarter and more efficient people across the globe have started realizing the benefits of Internet Marketing. With increase in internet penetration in India it can be observed that marketers are looking towards tapping the online space for increasing its consumer connect.

The business of online marketing is new to a country like India but brands are stepping ahead to experiment and are trying to understand what the new age media has in stored for them. This is the very reason why in the last five years India has seen an increase in number of online marketing companies. With an increase in demand of online marketing services by local brands there is a sudden upspring of these specialist service providers.

Online marketing has changed brand's promotional strategies in various ways. Cost effectiveness, measurability and interactiveness is what online marketing has given brands a push on the web platform. Online marketing has been more effective when measured on the aspect of product meeting the eyes of an end user and has given a boundary free space for innovation.

It can be observed that with the internet changing various marketing practices public relations in India is also looking at digital for various activities. Gone are the days when a public relations professional had to only monitor what was happening in traditional media. Constant vigilance of developments in social media has become an integral part of a PR exercise. The widespread use of social media has fundamentally changed how people communicate and share information. Public relations is certainly no exception as practitioners seek to communicate with and hear from consumers, along with using social channels to share information with key audiences.

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