Mediaedge: CIA had predicted some trends for the Indian Premier League season 2, and as the season completed, the agency undertook a post IPL study as well. The findings here show that consumers feel that they have watched more IPL in season 2, and would continue watching. Elections did not affect 70 per cent of people’s IPL viewing. The ratings have dipped but it is due to more people watching for lesser time. The complete findings are on exchange4media’s Industry Omnibus.